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Media Scope Group Nominated as a Top Big Data Company in Estonia by Data Magazine

We are happy to announce that Data Magazine nominated Media Scope Group, an Estonian behavior change agency and data-driven communications firm, as a top Big Data company in Estonia. At Media Scope Group, we are committed to building big data and advanced data analytics solutions to revolutionize the relationships between brands, organizations and audiences. By building these solutions we are… 

Media Scope Group is now authorized tax representative of non-residents

We are pleased to announce that Media Scope Group OÜ, an Estonian-based company, has received an activity license from the Estonian Tax and Customs Boards (Maksu- ja Tolliamet, MTA) to provide fiscal and tax representation services in Estonia to non-residents. In the decision on granting a license, the Estonian tax authority stated: The Tax and Customs Board finds that Media… 

Online dating company in Asia: Data-driven decision making

The Problem Despite having successfully used TV advertising, one of the world’s largest online dating company located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The company needed a trusted partner… 

Defeating Donald Trump

Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content and data-driven communication strategy to… 

Chile: Victory in the constitutional referendum

An activist group entrusted Media Scope Group with the task of supporting the campaign to change the constitution in Chile. Media Scope Group has performed advanced data analyzes based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyzes, personality profiles were created, which served the precise segmentation of target groups, including a group of… 

USA: Research on barriers to workforce re-entry

MSG Social was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this research will be used by the… 

Germany: Increasing the value of prestigious cars sold at auction

Media Scope Group was assigned the challenge of helping specialists in historic automobiles to increase the value of prestigious cars sold at auction. MSG Commercial undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a ‘mere car’ (however rare or beautiful),… 

France: 2020 municipal elections

In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging. Media Scope Group conducted a precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase… 

USA: Preventing a strike in one of the major companies

Media Scope Group was asked to try and avert a strike in one of the major companies in the automotive industry. At the time, the company was in difficult situation the workers of the company were demanding a pay increase, which would have crippled the business. By undertaking a thorough behavioral analysis and creating the psychological profiles of the group,…