Data & Science Changes Everything
Media Scope Group is the leading behavioral research and data-driven communications company that can help you better reach and understand audiences. Our company combines data analytics, behavioral psychology and cutting edge individually addressable advertising technology to run end-to-end behavior change campaigns.
Smart Data Integration & Modelling
Media Scope Group combines all data sources and own methodologies to provide a rich, holistic view of individual’s personality and behavior. The data assets are used to find and persuade your audiences quickly and effectively.
Psychographic Analysis & Audience Insight
We profile and segment audiences into population segments grouped by behavioral similarities using predictive analytics powered by artificial intelligence, behavioral science and proven methodologies to create informed forecasts of future behavior. We segment audiences to create targetable groups of similar individuals. This allows us to deliver highly targeted content and experiences to persuadable customers, voters and prospects.
We leverage multiple platforms to deliver messaging and to reach your audiences wherever they are. We are able to place digital and TV ads to bring you closer to the voters and supporters. The visuals and language are crafted to engage audiences emotionally and impactfully.
Highly Targeted Communications
Our expertise in data analytics, psychology and behavioral influence creates unique insights and communication strategies that deliver measurable and lasting change.
Our behavioral communication services, including behavioral microtargeting, puts you and your marketing campaign in front of the right person at the right time
The Group
MSG Commercial
The combined data analytics, behavioral psychology and cutting edge individually addressable advertising technology to run end-to-end campaigns and build better relationships between brands and audiences. Learn more.
MSG Political
Media Scope Group is an election management agency that provides clients with a truly quantifiable approach to political and social campaigning through psychographics, behavioral modelling, microtargeting solutions and science-driven communications. Learn more.
MSG Social
Delivering communication strategies and behavior change campaigns for the social, cultural and NGO sectors. Learn more.
Data Driven Products
Bespoke methods to launch your token ecosystem and build its community.
Statistically robust market research for insights on business and politics.
Create highly convincing messages that affect the behavior of audiences at the personal level.