Data & Science Changes Everything

Media Scope Group is the leading behavioral research and data-driven communications company that can help you better reach and understand audiences. Our company combines data analytics, behavioral psychology and cutting edge individually addressable advertising technology to run end-to-end behavior change campaigns.

Psychographics, behavioral data, smart data

Smart Data Integration & Modelling

Media Scope Group combines all data sources and own methodologies to provide a rich, holistic view of individual’s personality and behavior. The data assets are used to find and persuade your audiences quickly and effectively.

Psychographic Analysis & Audience Insight

We profile and segment audiences into population segments grouped by behavioral similarities using predictive analytics powered by artificial intelligence, behavioral science and proven methodologies to create informed forecasts of future behavior. We segment audiences to create targetable groups of similar individuals. This allows us to deliver highly targeted content and experiences to persuadable customers, voters and prospects.

We leverage multiple platforms to deliver messaging and to reach your audiences wherever they are. We are able to place digital and TV ads to bring you closer to the voters and supporters. The visuals and language are crafted to engage audiences emotionally and impactfully.

Highly Targeted Communications

Our expertise in data analytics, psychology and behavioral influence creates unique insights and communication strategies that deliver measurable and lasting change.

Our behavioral communication services, including behavioral microtargeting, puts you and your marketing campaign in front of the right person at the right time

Highly targeted advertising

The Group

MSG Commercial

The combined data analytics, behavioral psychology and cutting edge individually addressable advertising technology to run end-to-end campaigns and build better relationships between brands and audiences. Learn more.

MSG Political

Media Scope Group is an election management agency that provides clients with a truly quantifiable approach to political and social campaigning through psychographics, behavioral modelling, microtargeting solutions and science-driven communications. Learn more.

MSG Social

Delivering communication strategies and behavior change campaigns for the social, cultural and NGO sectors. Learn more.

Data Driven Products

MSG Blockchain. Bespoke methods to launch your token ecosystem and build its community.

Bespoke methods to launch your token ecosystem and build its community.

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Big Data Polling. Statistically robust market research for insights on business and politics.

Statistically robust market research for insights on business and politics.

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Cogency. Create highly convincing messages that affect the behavior of audiences at the personal level.

Create highly convincing messages that affect the behavior of audiences at the personal level.

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