Category: Case studies

  • Asia: Technology, youth and democratic governance

    Asia: Technology, youth and democratic governance

    Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of […]

  • USA: Biotechnology company – data driven marketing and new revenue streams

    USA: Biotechnology company – data driven marketing and new revenue streams

    The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the […]

  • Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

    Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

    One of the largest pharmaceutical companies in Asia asked Media Scope Group to help in increasing the public image of the company in Latin America to popularise the company’s COVID-19 vaccine. At the time, the vaccine giant wanted to strengthen the position on the market and take more active role in helping the region to […]

  • Chile: Victory in the constitutional referendum

    Chile: Victory in the constitutional referendum

    An activist group has entrusted Media Scope Group with the task of supporting Chile’s constitutional reform campaign through a constitutional referendum. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of […]

  • Online dating company in Asia: Data-driven decision making

    Online dating company in Asia: Data-driven decision making

    The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The […]

  • US presidential election: Defeating Donald Trump

    US presidential election: Defeating Donald Trump

    Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content […]

  • Germany: Increasing the value of prestigious cars sold at auction

    Germany: Increasing the value of prestigious cars sold at auction

    Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a […]

  • USA: Research on barriers to workforce re-entry

    USA: Research on barriers to workforce re-entry

    Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this […]

  • UAE: Demand analysis, Bitcoin payments implementation and promotion

    UAE: Demand analysis, Bitcoin payments implementation and promotion

    One of the fast-growing companies in the United Arab Emirates asked Media Scope Group for an analysis of the demand for introducing Bitcoin payments. Our work Media Scope Group conducted market research and analysis of the company’s current customers to find out if there is a need to introduce a new payment system. After thoroughly […]

  • EMEA: Audience research and advisory materials for customers of one of the hosting companies

    EMEA: Audience research and advisory materials for customers of one of the hosting companies

    The hosting company operating on the EMEA market decided to team up with Media Scope Group to conduct an audience research and preparation of a collection of advisory materials and guides for customers. Our work: Audience research and advisory materials Media Scope Group conducted research on the company’s clients to thoroughly understand their needs, segment […]