-
Online dating company in Asia: Data-driven decision making
The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The…
-
Germany: Increasing the value of prestigious cars sold at auction
Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a…
-
USA: Research on barriers to workforce re-entry
Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this…
-
UAE: Demand analysis, Bitcoin payments implementation and promotion
One of the fast-growing companies in the United Arab Emirates asked Media Scope Group for an analysis of the demand for introducing Bitcoin payments. Our work Media Scope Group conducted market research and analysis of the company’s current customers to find out if there is a need to introduce a new payment system. After thoroughly…
-
EMEA: Audience research and advisory materials for customers of one of the hosting companies
The hosting company operating on the EMEA market decided to team up with Media Scope Group to conduct an audience research and preparation of a collection of advisory materials and guides for customers. Our work: Audience research and advisory materials Media Scope Group conducted research on the company’s clients to thoroughly understand their needs, segment…
-
China: Gaining acceptance for LGBTQ people
Media Scope Group conducted a campaign for LGBTQ rights in China preceded by advanced research. The main goal of the campaign was to increase the level of acceptance for LGBTQ people through the appearance of content related to the LGBTQ community in public discourse. Advanced Research China has been conducting repressive action against the LGBTQ…
-
Colombia: Reputation management and PR campaign
During an election period dominated by allegations of corruption, all candidates sought to portray themselves as honest and trustworthy. That is why Media Scope Group has been contracted to run a reputation management and PR campaign in Colombia. Research conducted by Media Scope Group revealed that such was the extent of mistrust among voters that…
-
Understanding the readers for content optimization
The Polish-language news portal, which publishes information related to daily events, the environment, business, finance, macroeconomics, politics as well as opinions and comments, decided to use the services of Media Scope Group to better understand readers and reach new groups. Our work Media Scope Group analyzed content recipients and audience groups to understand readers and…
