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Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies
One of the largest pharmaceutical companies in Asia asked Media Scope Group to help in increasing the public image of the company in Latin America to popularize the company’s COVID-19 vaccine. At the time, the vaccine giant wanted to strengthen the position on the market and take more active role in helping the region to…
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What happens when the campaign is for something that really matters?
There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But…
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Media Scope Group launches Athena for cookieless world
Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies,…
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Chile: Victory in the constitutional referendum
An activist group has entrusted Media Scope Group with the task of supporting Chile’s constitutional reform campaign through a constitutional referendum. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of…
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Online dating company in Asia: Data-driven decision making
The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The…
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Germany: Increasing the value of prestigious cars sold at auction
Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a…
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USA: Research on barriers to workforce re-entry
Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this…
