Tag: communications

  • Media Scope Group launches Media Scope Group China

    Media Scope Group launches Media Scope Group China

    Media Scope Group, an Estonian multinational integrated communications agency, is thrilled to announce the official launch of Media Scope Group China with offices located in Shenzhen and Shanghai. Media Scope Group China is continuation of our market expansion in China Media Scope Group is a company that already operates in the Chinese market and has […]

  • Media Scope Group Behavioral Methodology – FAQ

    Media Scope Group Behavioral Methodology – FAQ

    The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested […]

  • Media Scope Group and Swiss Chinese Law Association forms strategic partnership

    Media Scope Group and Swiss Chinese Law Association forms strategic partnership

    Media Scope Group, an Estonian multinational integrated communications agency, is proud to announce the strategic partnership with Swiss Chinese Law Association, a global leadership community of extraordinary legal professionals and industry leaders. The strategic partnership of Media Scope Group and Swiss Chinese Law Association will help in connecting and empowering a global community of lawyers […]

  • Asia: Technology, youth and democratic governance

    Asia: Technology, youth and democratic governance

    Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of […]

  • Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

    Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

    One of the largest pharmaceutical companies in Asia asked Media Scope Group to help in increasing the public image of the company in Latin America to popularise the company’s COVID-19 vaccine. At the time, the vaccine giant wanted to strengthen the position on the market and take more active role in helping the region to […]

  • What happens when the campaign is for something that really matters?

    What happens when the campaign is for something that really matters?

    There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But […]

  • Media Scope Group launches Athena for cookieless world

    Media Scope Group launches Athena for cookieless world

    Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies, […]

  • Chile: Victory in the constitutional referendum

    Chile: Victory in the constitutional referendum

    An activist group has entrusted Media Scope Group with the task of supporting Chile’s constitutional reform campaign through a constitutional referendum. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of […]

  • Online dating company in Asia: Data-driven decision making

    Online dating company in Asia: Data-driven decision making

    The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The […]

  • Germany: Increasing the value of prestigious cars sold at auction

    Germany: Increasing the value of prestigious cars sold at auction

    Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a […]