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What is crisis communication strategy?
In today’s interconnected world, organizations can face a range of crises that can significantly impact their reputation and bottom line. Whether it’s a natural disaster, a cyberattack, data leak, or a product recall, effective communication during a crisis is crucial for organizations to maintain trust and credibility with their stakeholders. That’s where crisis communication strategy…
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Differences between PR and marketing
Public relations and marketing are two closely related yet distinct fields in the world of business and communication. While they share some similarities, they have different objectives, strategies, and tactics. Understanding the differences between PR and marketing can be crucial for organizations looking to build and maintain a positive image, create brand awareness, and communicate…
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Overview of the advertising laws in China
Advertising is a critical aspect of business and commerce, and it is essential to understand the advertising laws that regulate the industry. Advertising laws in China play a crucial role in maintaining consumer trust and promoting fair competition in the marketplace. The regulations are designed to protect consumers from false or misleading advertising and ensure…
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What is cookieless marketing?
Cookieless marketing is a new approach to online advertising that has recently gained traction as a way to reach audiences without relying on tracking cookies. In a world where digital privacy is becoming increasingly important, cookieless marketing offers an exciting opportunity for marketers to reach targeted audiences without sacrificing user privacy. Let’s explore the concept…
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Dawid Wiktor’s speech at Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services
Media Scope Group CEO Dawid Wiktor has attended virtually Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services. During the event that was held in Zhuhai, China, Dawid Wiktor gave a speech on subject “Global reputation management” about effectively managing reputation on a global scale. Transcript Greetings everyone, As we all know, reputation and…
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The importance of reputation management for enterprise
Reputation management is a crucial aspect of any enterprise’s success. It is the process of monitoring and influencing the reputation of a company or individual, both online and offline. In today’s digital age, where information is readily available and easily accessible, managing a company’s reputation has become more important than ever. There are several reasons…
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Media Scope Group launches Media Scope Group China
Media Scope Group, an Estonian multinational integrated communications agency, is thrilled to announce the official launch of Media Scope Group China with offices located in Shenzhen and Shanghai. Media Scope Group China is continuation of our market expansion in China Media Scope Group is a company that already operates in the Chinese market and has…
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Media Scope Group Behavioral Methodology – FAQ
The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested…
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Media Scope Group and Swiss Chinese Law Association forms strategic partnership
Media Scope Group, an Estonian multinational integrated communications agency, is proud to announce the strategic partnership with Swiss Chinese Law Association, a global leadership community of extraordinary legal professionals and industry leaders. The strategic partnership of Media Scope Group and Swiss Chinese Law Association will help in connecting and empowering a global community of lawyers…
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Asia: Technology, youth and democratic governance
Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of…
