-
What is an ICP license?
The ICP license is a permit issued by the Chinese government to businesses and organizations operating websites within mainland China. This license is mandatory for all websites operating in the country, regardless of their location, and is necessary for their legal operation. The ICP license system was introduced in 2000 to regulate the vast and…
-
Overview of the advertising laws in China
Advertising is a critical aspect of business and commerce, and it is essential to understand the advertising laws that regulate the industry. Advertising laws in China play a crucial role in maintaining consumer trust and promoting fair competition in the marketplace. The regulations are designed to protect consumers from false or misleading advertising and ensure…
-
Microsoft Advertising and ad types
Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that offers businesses a way to promote their products and services online. With over 14.7 billion monthly PC searches and an extensive network that includes Microsoft search engines, partner sites, and mobile devices, Microsoft Advertising provides a wide reach for businesses looking…
-
Introducing China Connect
We are pleased to introduce Media Scope Group China Connect, a new premier solution designed to help companies of all sizes to start and operate business in China and succeed on the Chinese market. As one of the world’s largest and fastest-growing economies, China presents a vast array of opportunities for businesses looking to expand…
-
SCLA Academy partners with Media Scope Group to create better learning experiences
Media Scope Group, an Estonian multinational integrated communications agency, is pleased to announce that SCLA Academy is teaming up with Media Scope Group to create better learning experiences and unique way of multicultural learning. The aim of the cooperation between Media Scope Group and SCLA Academy is to provide a single educational, branded platform for…
-
Media Scope Group co-founded Estonian-Chinese Chamber of Commerce
Media Scope Group is thrilled to announce the establishment of the Estonian-Chinese Chamber of Commerce (EECN) which was established by companies and partners from Estonia and China. Media Scope Group and SCLA Global Limited are the Founding Members of the Chamber. The mission of the Chamber is to facilitate sustainable, economic, business and cultural relationships…
-
Media Scope Group launches Media Scope Group China
Media Scope Group, an Estonian multinational integrated communications agency, is thrilled to announce the official launch of Media Scope Group China with offices located in Shenzhen and Shanghai. Media Scope Group China is continuation of our market expansion in China Media Scope Group is a company that already operates in the Chinese market and has…
-
Media Scope Group Behavioral Methodology ā FAQ
The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested…