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Payment relief to clients impacted by SVB collapse
Media Scope Group is dedicated to providing the highest levels of customer service to our clients and supporting them during challenging times, such as due to impact of the SVB collapse. That’s why we are committed to helping our clients navigate through the recent collapse of Silicon Valley Bank (SVB). As many of you are…
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The Power of TikTok: How brands can connect with Gen Z
In recent years, TikTok has emerged as a major player in the social media landscape, attracting over 1 billion users worldwide. With its short-form, highly engaging videos, TikTok has become a cultural phenomenon and a platform for creativity, self-expression, and entertainment. But it’s not just individuals who are leveraging the power of TikTok – many…
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Douyin: The rise of Chinese viral video app
Douyin is a wildly popular social media platform that has taken the Chinese internet by storm. Launched in 2016 by Beijing-based tech company ByteDance, Douyin allows users to create and share short videos with an extensive range of filters, special effects, and music. It has quickly become one of the most popular apps in China,…
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Full text of Chinese government work report
On Sunday morning, during the opening meeting of the 14th National People’s Congress at the Great Hall of the People, the Chinese Premier Li Keqiang presented a government work report on behalf of the State Council. The Report on the Work of the Government (both in Chinese and English), the Report on China’s national economic…
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Why is crisis communication strategy important?
In today’s fast-paced business world, companies are vulnerable to a wide range of crises that can arise unexpectedly and threaten their reputation, profitability, and even their very survival. From natural disasters to product recalls to social media scandals, the list of potential crises is endless, and companies need to be prepared to respond quickly and…
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What is crisis communication strategy?
In today’s interconnected world, organizations can face a range of crises that can significantly impact their reputation and bottom line. Whether it’s a natural disaster, a cyberattack, data leak, or a product recall, effective communication during a crisis is crucial for organizations to maintain trust and credibility with their stakeholders. That’s where crisis communication strategy…
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Media Scope Group to join China-Germany Enterprise Exchange Conference
Media Scope Group, a multinational integrated communications firm, is delighted to announce that it has been invited by the Shenzhen Government to participate in the upcoming “China (Shenzhen) – Germany (Munich) Enterprise Exchange Conference.” This business-focused event, which will be held in Munich on March 7th, 2023, provides a platform for Chinese and German enterprises…
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Media Scope Group to support more local currencies from March
As a response to feedback and calls from stakeholders, Media Scope Group is pleased to announce that our company will be accepting more local currencies from March 1st, 2023. The reasons for accepting more local currencies This decision to start accepting more local currencies has been made with the aim of simplifying payments and supporting…
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Luxury market in China to get a boost in 2023
Recent report published by Bain & Company suggests a significant growth of the Chinese luxury market for 2023. Luxury market to make a significant turnaround As per a recently released report named “Setting a New Pace for Personal Luxury Growth in China,” the luxury market in China is predicted to witness a substantial growth and…
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TikTok Ads for business and brands
TikTok has rapidly become one of the most popular social media platforms globally, with millions of active users sharing short-form video content every day. The platform’s unique algorithm and content creation tools have made it a powerful marketing tool for businesses of all sizes. TikTok’s advertising platform, TikTok Ads, has quickly gained popularity as a…
