USA: Biotechnology company – data driven marketing and new revenue streams

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The Problem An innovative biotechnology and bioinformatics company created powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build professional network. The budget of the company was limited due to the focus on research and development of company’s products and services. The Solution Media Scope… Read More »USA: Biotechnology company – data driven marketing and new revenue streams

Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

Blue medicine pills on heart shape

One of the largest pharmaceutical companies in Asia asked Media Scope Group to help in increasing the public image of the company in Latin America to popularise the company’s COVID-19 vaccine. At the time, the vaccine giant wanted to strengthen the position on the market and take more active role in helping the region to stop the spread of SARS-CoV-2.… Read More »Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

Dawid Wiktor to speak at 7th Birthday of Estonian e-Residency

Session: Dawid Wiktor

Media Scope Group, the company behind Launchpad, a modern business, startup and consulting platform, is pleased to announce its participation at 7th Birthday of Estonian e-Residency.  Dawid Wiktor, CEO of Media Scope Group, will present the journey of e-resident. Then, on the expo area, Dawid will present and discuss Media Scope Group’s approach to advertising technologies, data modelling, audience targeting and data analytics combined… Read More »Dawid Wiktor to speak at 7th Birthday of Estonian e-Residency

Media Scope Group Nominated as a Top Big Data Company in Estonia by Data Magazine

Best big data startups and companies

We are happy to announce that Data Magazine nominated Media Scope Group, an Estonian behavior change agency and data-driven communications firm, as a top Big Data company in Estonia. At Media Scope Group, we are committed to building big data and advanced data analytics solutions to revolutionize the relationships between brands, organizations, and audiences. By building these solutions we can… Read More »Media Scope Group Nominated as a Top Big Data Company in Estonia by Data Magazine

What happens when the campaign is for something that really matters?

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There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But what happens when the campaign… Read More »What happens when the campaign is for something that really matters?

Media Scope Group is now authorized tax representative of non-residents

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We are pleased to announce that Media Scope Group OÜ, an Estonian-based company, has received an activity license from the Estonian Tax and Customs Boards (Maksu- ja Tolliamet, MTA) to provide fiscal and tax representation services in Estonia to non-residents. In the decision on granting a license, the Estonian tax authority stated: The Tax and Customs Board finds that Media… Read More »Media Scope Group is now authorized tax representative of non-residents

Media Scope Group launches Athena for cookieless world

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Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies, advise on data-driven marketing and… Read More »Media Scope Group launches Athena for cookieless world

Chile: Victory in the constitutional referendum

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An activist group entrusted Media Scope Group with the task of supporting the campaign to change the constitution in Chile. Media Scope Group has performed advanced data analyzes based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyzes, personality profiles were created, which served the precise segmentation of target groups, including a group of… Read More »Chile: Victory in the constitutional referendum

Online dating company in Asia: Data-driven decision making

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The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The company needed a trusted partner… Read More »Online dating company in Asia: Data-driven decision making

US presidential election: Defeating Donald Trump

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Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content and data-driven communication strategy to… Read More »US presidential election: Defeating Donald Trump