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Media Scope Group

Media Scope Group is the leading behavior change and data-driven communications firm.

Media Scope Group Nominated as a Top Big Data Company in Estonia by Data Magazine

We are happy to announce that Data Magazine nominated Media Scope Group, an Estonian behavior change agency and data-driven communications firm, as a top Big Data company in Estonia. At Media Scope Group, we are committed to building big data and advanced data analytics solutions to revolutionize the relationships between brands, organizations and audiences. By building these solutions we are… 

Media Scope Group is now authorized tax representative of non-residents

We are pleased to announce that Media Scope Group OÜ, an Estonian-based company, has received an activity license from the Estonian Tax and Customs Boards (Maksu- ja Tolliamet, MTA) to provide fiscal and tax representation services in Estonia to non-residents. In the decision on granting a license, the Estonian tax authority stated: The Tax and Customs Board finds that Media… 

Media Scope Group launches Athena for cookieless world

Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies, advise on data-driven marketing and privacy-first… 

Online dating company in Asia: Data-driven decision making

The Problem Despite having successfully used TV advertising, one of the world’s largest online dating company located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The company needed a trusted partner… 

Media Scope Group Congratulates President-Elect Joe Biden

Media Scope Group, the leader in the provision of behavioral communications and advanced data analytics, would like to congratulate President-elect Joe Biden and Vice President-elect Kamala Harris on their historic victory. Media Scope Group, contracted by activists, was instrumental in identifying supporters, persuading undecided voters, mobilizing young voters, driving turnout to the polls, and combating Donald Trump’s campaign misinformation. “We… 

Media Scope Group nominated as a top market research startup of 2020 by The Startup Pill

Media Scope Group was nominated as a top startup in the ranking of the best market research startups of 2020 by The Startup Pill: This article showcases Startup Pill’s top picks for the best Market Research startups. These startups are taking a variety of approaches to innovating inside of Market Research industry and around the world. They are all exceptional… 

Defeating Donald Trump

Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content and data-driven communication strategy to… 

Chile: Victory in the constitutional referendum

An activist group entrusted Media Scope Group with the task of supporting the campaign to change the constitution in Chile. Media Scope Group has performed advanced data analyzes based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyzes, personality profiles were created, which served the precise segmentation of target groups, including a group of… 

USA: Research on barriers to workforce re-entry

MSG Social was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this research will be used by the… 

Germany: Increasing the value of prestigious cars sold at auction

Media Scope Group was assigned the challenge of helping specialists in historic automobiles to increase the value of prestigious cars sold at auction. MSG Commercial undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a ‘mere car’ (however rare or beautiful),…