Tag: data analytics

  • USA: Biotechnology company – data driven marketing and new revenue streams

    USA: Biotechnology company – data driven marketing and new revenue streams

    The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the […]

  • Media Scope Group launches Athena for cookieless world

    Media Scope Group launches Athena for cookieless world

    Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies, […]

  • Chile: Victory in the constitutional referendum

    Chile: Victory in the constitutional referendum

    An activist group has entrusted Media Scope Group with the task of supporting Chile’s constitutional reform campaign through a constitutional referendum. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of […]

  • US presidential election: Defeating Donald Trump

    US presidential election: Defeating Donald Trump

    Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content […]

  • Germany: Increasing the value of prestigious cars sold at auction

    Germany: Increasing the value of prestigious cars sold at auction

    Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a […]

  • USA: Research on barriers to workforce re-entry

    USA: Research on barriers to workforce re-entry

    Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this […]