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The upcoming BRICS Summit 2024 – Trends in Western media narratives
The upcoming BRICS Summit in Kazan, Russia, is a significant event in the international arena, drawing attention from analysts, media, policymakers and the global public. This article provides a comprehensive and detailed examination of the key trends in the coverage of the summit by the Western media, focusing on the expansion of BRICS, geopolitical rivalries,…
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China-ASEAN trade volume soars 120% over a decade: A closer look
In a recent press conference held on Friday, Vice Minister of Commerce Li Fei disclosed a surge in trade volume between China and the Association of Southeast Asian Nations (ASEAN) over the past decade. The figures unveiled underscore the growing economic ties between these two prominent regions, indicating substantial progress in their trade relations. Exponential…
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What is the Belt and Road Initiative
China launched the Belt and Road Initiative (BRI) in 2013, which is an expansive infrastructure development endeavor. Its primary goal is to foster connectivity and collaboration among Asia, Europe, Latin America, and Africa by constructing roads, railways, ports, and other infrastructure projects. Encompassing 151 countries, this initiative has the potential to positively impact over 60%…
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Building stakeholder support for Asian giant in Europe
Introduction: The need for stakeholder support in Europe In an effort to expand its presence in the European market, Company A, an Asian conglomerate, embarked on an acquisition journey and building stakeholder support. Recognizing the importance of effective communication during the integration process, Company A employed a comprehensive communication strategy to build stakeholder relationships and…
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PIPL. What is the Personal Information Protection Law?
The Chinese Personal Information Protection Law (PIPL) is a comprehensive data privacy law that regulates the collection, use, and storage of personal information by organizations operating within China. Enacted and commenced in 2021, the PIPL aims to protect the personal information of Chinese citizens and residents and establishes strict requirements for organizations that handle personal…
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Media Scope Group launches Media Scope Group China
Media Scope Group, an Estonian multinational integrated communications agency, is thrilled to announce the official launch of Media Scope Group China with offices located in Shenzhen and Shanghai. Media Scope Group China is continuation of our market expansion in China Media Scope Group is a company that already operates in the Chinese market and has…
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Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies
One of the largest pharmaceutical companies in Asia asked Media Scope Group to help in increasing the public image of the company in Latin America to popularize the company’s COVID-19 vaccine. At the time, the vaccine giant wanted to strengthen the position on the market and take more active role in helping the region to…
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Online dating company in Asia: Data-driven decision making
The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The…
