Tag: analysis

  • Asia: Technology, youth and democratic governance

    Asia: Technology, youth and democratic governance

    Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of […]

  • USA: Biotechnology company – data driven marketing and new revenue streams

    USA: Biotechnology company – data driven marketing and new revenue streams

    The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the […]

  • US presidential election: Defeating Donald Trump

    US presidential election: Defeating Donald Trump

    Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content […]

  • Germany: Increasing the value of prestigious cars sold at auction

    Germany: Increasing the value of prestigious cars sold at auction

    Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a […]

  • USA: Research on barriers to workforce re-entry

    USA: Research on barriers to workforce re-entry

    Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this […]