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Market research for a state-owned foundation
Media Scope Group was commissioned by a state-owned foundation from a European country to undertake a comprehensive market analysis in a Central and Eastern European country. The foundation’s primary objective was to facilitate the entry and operation of businesses in the target market, thereby securing a competitive edge, and provide key insights to the embassy…
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Asia: Technology, youth and democratic governance
Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of…
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USA: Biotechnology company – data driven marketing and new revenue streams
The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the…
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Germany: Increasing the value of prestigious cars sold at auction
Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a…
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USA: Research on barriers to workforce re-entry
Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this…
