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USA: Biotechnology company – data driven marketing and new revenue streams
The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the…
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Online dating company in Asia: Data-driven decision making
The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The…
