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The importance of data analytics in marketing
In today’s fast-paced business environment, data analytics has become an essential tool for marketers to gain insights and make informed decisions. With the rise of digital marketing channels and the abundance of data available, it has become increasingly important for marketers to understand how to collect, analyze, and utilize data effectively. Data analytics allows marketers […]
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Microsoft Advertising and ad types
Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that offers businesses a way to promote their products and services online. With over 14.7 billion monthly PC searches and an extensive network that includes Microsoft search engines, partner sites, and mobile devices, Microsoft Advertising provides a wide reach for businesses looking […]
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What is cookieless marketing?
Cookieless marketing is a new approach to online advertising that has recently gained traction as a way to reach audiences without relying on tracking cookies. In a world where digital privacy is becoming increasingly important, cookieless marketing offers an exciting opportunity for marketers to reach targeted audiences without sacrificing user privacy. Let’s explore the concept […]
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What is behavioral advertising?
Behavioral advertising is a form of targeted advertising that tracks a user’s online behavior to deliver personalized ads. This type of advertising has become increasingly popular in recent years as a way for businesses to reach their target audience more effectively. However, it also raises concerns about privacy and the potential for misuse of personal […]
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Amazon Ads, bidding and ad types
Amazon is a sales platform and global marketplace through which you can easily buy millions of products and choose between offers of an equally large number of sellers. The increasing number of companies selling on Amazon makes competition increasingly difficult to reach customers. However, the platform offers sellers several tools to facilitate this problem. One […]
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USA: Biotechnology company – data driven marketing and new revenue streams
The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the […]
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Online dating company in Asia: Data-driven decision making
The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The […]
