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Overview of the advertising laws in China
Advertising is a critical aspect of business and commerce, and it is essential to understand the advertising laws that regulate the industry. Advertising laws in China play a crucial role in maintaining consumer trust and promoting fair competition in the marketplace. The regulations are designed to protect consumers from false or misleading advertising and ensure…
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Microsoft Advertising and ad types
Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that offers businesses a way to promote their products and services online. With over 14.7 billion monthly PC searches and an extensive network that includes Microsoft search engines, partner sites, and mobile devices, Microsoft Advertising provides a wide reach for businesses looking…
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What is behavioral advertising?
Behavioral advertising is a form of targeted advertising that tracks a user’s online behavior to deliver personalized ads. This type of advertising has become increasingly popular in recent years as a way for businesses to reach their target audience more effectively. However, it also raises concerns about privacy and the potential for misuse of personal…
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Amazon Ads, bidding and ad types
Amazon is a sales platform and global marketplace through which you can easily buy millions of products and choose between offers of an equally large number of sellers. The increasing number of companies selling on Amazon makes competition increasingly difficult to reach customers. However, the platform offers sellers several tools to facilitate this problem. One…
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Media Scope Group launches Media Scope Group China
Media Scope Group, an Estonian multinational integrated communications agency, is thrilled to announce the official launch of Media Scope Group China with offices located in Shenzhen and Shanghai. Media Scope Group China is continuation of our market expansion in China Media Scope Group is a company that already operates in the Chinese market and has…
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Media Scope Group among top advertising agencies in Tallinn according to PR Expert
We are happy to inform you that Media Scope Group is one of top advertising agencies and startups based in Tallinn according to the newest ranking prepared by PR Expert. The selection was based on exceptional performance in one of these categories: Innovation Growth Management Societal impact Interested in what we are doing? Check out…
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Media Scope Group launches Athena for cookieless world
Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies,…
