Tag: strategic communication

  • Media Scope Group Behavioral Methodology – FAQ

    Media Scope Group Behavioral Methodology – FAQ

    The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested […]

  • What happens when the campaign is for something that really matters?

    What happens when the campaign is for something that really matters?

    There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But […]

  • US presidential election: Defeating Donald Trump

    US presidential election: Defeating Donald Trump

    Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content […]