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The power of PR in diplomatic efforts
As the world that is full of global challenges such as climate change, pandemics, and geopolitical tensions demand collaborative solutions, the role of PR in diplomatic efforts has never been more crucial. Traditionally, diplomacy has been the domain of diplomats, negotiators, and policymakers, operating behind closed doors to forge agreements and resolve conflicts. However, in…
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Asia: Technology, youth and democratic governance
Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of…
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What happens when the campaign is for something that really matters?
There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But…
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Chile: Victory in the constitutional referendum
An activist group has entrusted Media Scope Group with the task of supporting Chile’s constitutional reform campaign through a constitutional referendum. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of…
