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Empowering Progressiivne Liikumine to make an impact
Introduction Media Scope Group provided website design and development, creative consultancy, technical support, and advisory services to Progressiivne Liikumine (Progressive Movement), an Estonian non-profit organization. These services are part of Media Scope Group’s impact strategy to support civil society and youth participation in public life in Estonia. Website Media Scope Group designed and developed the…
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The crucial role of data analysis in marketing activities
In today’s digital age, where every click, swipe, and interaction leaves a trace, the business landscape has undergone a significant transformation. Traditional marketing strategies have evolved to become more sophisticated and targeted, thanks to the advent of data-driven marketing. The phrase “data drives all we do” has become a mantra for modern marketers, highlighting the…
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The crucial role of data and data analysis in communications activities
In today’s rapidly evolving digital landscape, data has emerged as the lifeblood of effective communications strategies. Whether it’s crafting compelling marketing campaigns, building engaging social media content, or refining public relations efforts, data-driven decision-making has become paramount. Let’s delve into the several reasons why data and data analysis are indispensable for successful communications activities. Data…
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Media Scope Group launches AI Platform
Media Scope Group, a multinational integrated communications firm, announces the launch of its AI platform for content production, communications, marketing, data analytics, and open innovation. The platform, known as Media Scope Group AI Platform, is an intelligent and neutral solution that enables businesses and organizations to drive innovation, streamline processes, and enhance communications and productivity.…
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Ethical standards in advertising are important
Advertising plays a significant role in shaping consumer behavior and attitudes towards products and services. It is a powerful tool that businesses use to communicate their message to the public, and as such, it comes with a great responsibility to ensure that the messages being conveyed are honest, accurate, and ethical. Ethical standards matter in…
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New measures for management of advertising in China
China is the world’s most populous country, and its rapidly growing economy presents significant opportunities for businesses to expand their customer base. Advertising in China allows companies to target a vast and diverse market, reaching potential customers through various mediums, including online, print, and broadcast media. The State Administration for Market Regulation has recently revised…
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The importance of data analytics in marketing
In today’s fast-paced business environment, data analytics has become an essential tool for marketers to gain insights and make informed decisions. With the rise of digital marketing channels and the abundance of data available, it has become increasingly important for marketers to understand how to collect, analyze, and utilize data effectively. Data analytics allows marketers…
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The Power of TikTok: How brands can connect with Gen Z
In recent years, TikTok has emerged as a major player in the social media landscape, attracting over 1 billion users worldwide. With its short-form, highly engaging videos, TikTok has become a cultural phenomenon and a platform for creativity, self-expression, and entertainment. But it’s not just individuals who are leveraging the power of TikTok – many…
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TikTok Ads for business and brands
TikTok has rapidly become one of the most popular social media platforms globally, with millions of active users sharing short-form video content every day. The platform’s unique algorithm and content creation tools have made it a powerful marketing tool for businesses of all sizes. TikTok’s advertising platform, TikTok Ads, has quickly gained popularity as a…
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Why celebrity endorsements are popular marketing strategy in China?
Celebrity endorsements are a common marketing strategy in China, where companies use the popularity and influence of celebrities to promote their products and services. Celebrity endorsements have become a powerful tool for companies to reach out to their customers and build strong relationships with them. One of the key reasons why celebrity endorsements are popular…
