The AI For Developing Countries Forum (AIFOD), a Vienna‑based non‑governmental organization, bring together governments, NGOs, academia, industry and civil society to ensure that artificial intelligence advances sustainable development, inclusivity and social equity in the Global South. Facing the need for a cohesive external voice, AIFOD approached Media Scope Group for an end‑to‑end strategic communications services that would cover public relations, public affairs, stakeholder engagement, media relations and design.
Challenge
The organization needed to build a trusted, credible, and professional image across a highly fragmented audience that includes government officials, United Nations agencies, World Bank and ITU representatives, private‑sector leaders, journalists, and the general public. In addition, AIFOD wanted to shape policy dialogue at the international level, influence policymakers, refresh its visual identity and digital presence, automate repetitive content‑creation tasks, and promote several flagship initiatives—including an Executive Education Programme, regional summits, and an AI Benchmark Survey.
Solution
Media Scope Group began by developing a comprehensive communications blueprint that mapped AIFOD’s audience segments, defined key messages, and outlined tactical channels. This blueprint also included recommendations for restructuring membership tiers and clearly communicating the value of membership to prospective partners. To boost public engagement, the team crafted storytelling guidelines that highlighted AIFOD’s mission, vision, objectives, and impact stories, resulting in higher reach and engagement rates. Practical guidelines were supplied for engaging each stakeholder group, from high‑level diplomatic contacts to journalists and grassroots, ensuring consistent and persuasive outreach. PR efforts boosted AIFOD’s credibility, forged tighter relationships with officials, industry leaders and the media, and lifted overall engagement rates.
On the public affairs front, Media Scope Group designed a roadmap that identified emerging policy trends, positioned AIFOD as a thought leader, and facilitated systematic dialogue with officials at all levels. Our team assisted in executing this roadmap by organising briefings, submitting position papers, and monitoring legislative developments. Implementation support helped AIFOD secure briefing slots with senior UN officials, contribute to World Bank policy panels and influence standards discussions within the ITU, thereby reinforcing its role as a policy catalyst for equitable AI deployment.
A dedicated strategy was crafted to market AIFOD’s Executive Education Programme—a hybrid learning model aimed at equipping leaders with AI‑enabled decision‑making skills. Parallel efforts promoted regional summits and the launch of an AI Benchmark Survey. The survey, built on insights from more than 300 experts across government, industry, academia and international organisations, offered a nuanced, country‑specific assessment framework that moves beyond one‑size‑fits‑all metrics. By highlighting these flagship initiatives, Media Scope Group amplified AIFOD’s thought‑leadership footprint and attracted new participants and partners.
Recognizing the importance of visual coherence, Media Scope Group delivered a new visual identity that encapsulated AIFOD’s commitment to professionalism, innovation and cross‑cultural collaboration. The website was redesigned to showcase this identity, improve navigation, and provide a dynamic platform for publishing research, policy papers and newsletters. The refreshed digital presence reinforced trust among existing members and signaled openness to prospective collaborators.
To streamline ongoing communications, AI‑driven content‑generation tools were implemented. Powered by Media Scope Group AI Platform and utilizing large language models, these solutions automate the drafting of news releases, policy briefs, research articles and member newsletters, while also producing visual assets and conducting rapid analyses of emerging policy developments. The automation reduced production time by nearly half, allowing AIFOD staff to focus on strategic analysis and stakeholder dialogue.
Results and impact
Media Scope Group transformed AIFOD’s public perception; the organization now enjoys a trusted, credible, and professional image among policymakers, industry leaders, and the broader public.
- Stakeholder relationships have been strengthened across government ministries, UN agencies, the World Bank, ITU, journalists, and professional organisations. AIFOD’s ability to shape international AI policy has been enhanced, with the organization contributing more actively to agenda‑setting discussions.
- Engagement metrics across social platforms and media coverage increased significantly, reflecting heightened visibility of AIFOD’s initiatives.
- Membership interest surged, with a measurable uptick in inquiries following the tier‑restructuring recommendations.
- Enrollment in the Executive Education Programme increased, and attendance at regional summits rose, reflecting the effectiveness of the targeted promotion strategy.
- The AI Benchmark Survey gained recognition for its expert‑driven, country‑specific approach, positioning AIFOD as a leading source of data on AI adoption in developing economies. The AI‑enabled content workflow reduced manual effort significantly, improving operational efficiency.
- The intelligent content creation platform reduced the time needed to produce news releases, policy briefs, research papers and visual assets by roughly 45 %, freeing staff to concentrate on strategic analysis and stakeholder outreach.
- Finally, the new visual identity and website redesign boosted user engagement metrics and reinforced AIFOD’s reputation as an innovative, forward‑looking entity.
Key takeaways
This case study demonstrates that a holistic strategy—integrating public relations, public affairs, design, and AI‑driven automation—creates a unified narrative that resonates across diverse audiences. Precise audience segmentation and tailored messaging maximize relevance and trust. Leveraging AI for content creation accelerates output without sacrificing quality, freeing staff to concentrate on higher‑value work. A refreshed visual identity reinforces credibility and signals leadership in the field.
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