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Differences between PR and marketing
Public relations and marketing are two closely related yet distinct fields in the world of business and communication. While they share some similarities, they have different objectives, strategies, and tactics. Understanding the differences between PR and marketing can be crucial for organizations looking to build and maintain a positive image, create brand awareness, and communicate…
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Dawid Wiktor’s speech at Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services
Media Scope Group CEO Dawid Wiktor has attended virtually Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services. During the event that was held in Zhuhai, China, Dawid Wiktor gave a speech on subject “Global reputation management” about effectively managing reputation on a global scale. Transcript Greetings everyone, As we all know, reputation and…
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The importance of reputation management for enterprise
Reputation management is a crucial aspect of any enterprise’s success. It is the process of monitoring and influencing the reputation of a company or individual, both online and offline. In today’s digital age, where information is readily available and easily accessible, managing a company’s reputation has become more important than ever. There are several reasons…
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Media Scope Group Behavioral Methodology – FAQ
The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested…
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What happens when the campaign is for something that really matters?
There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But…
