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Tips to establish presence on Bluesky
Bluesky is rapidly emerging as a popular social media platform, offering unique opportunities for professionals to connect, share ideas, and build their brand. Establishing a strong presence on Bluesky requires strategic planning and consistent effort. In this article, we provide you with some tips to help you understand how to succeed in creating a professional…
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Tips to establish presence on Mastodon
Mastodon is a decentralized social network that offers a unique alternative to mainstream platforms like Twitter and Facebook. Unlike traditional social media, Mastodon is composed of multiple independent servers, known as instances, which are interconnected but operate independently. This decentralized nature provides users with greater control over their data and fosters a more community-oriented environment.…
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10 advantages of owning your own website
Owning a website is no longer a luxury but a necessity for various entities, including business owners, content creators, influencers, NGOs, and politicians. A website serves as a cornerstone for establishing a digital identity, enhancing visibility, credibility, and engagement. Let’s take a look at 10 advantages of owning a website as it plays a significant…
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Why consumer brands should expand into the Chinese market
Consumer brands are constantly seeking new opportunities to expand their reach and grow their businesses. One market that has emerged as a key player in this landscape is China. With its impressive economic growth, vast population, and increasing consumer spending, China presents a unique and lucrative opportunity for consumer brands looking to expand their horizons.…
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Media Scope Group and Tencent Cloud strengthen partnership to drive digital transformation in Central Europe
Media Scope Group and Tencent Cloud today announced the extension of their partnership to further empower organizations and drive digital transformation in marketing across various industries. This collaboration between strategic communications and advisory firm, Media Scope Group, with its deep local knowledge and expertise, and world leading internet and technology company, Tencent, known for its…
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The importance of data analytics in marketing
In today’s fast-paced business environment, data analytics has become an essential tool for marketers to gain insights and make informed decisions. With the rise of digital marketing channels and the abundance of data available, it has become increasingly important for marketers to understand how to collect, analyze, and utilize data effectively. Data analytics allows marketers…
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Microsoft Advertising and ad types
Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that offers businesses a way to promote their products and services online. With over 14.7 billion monthly PC searches and an extensive network that includes Microsoft search engines, partner sites, and mobile devices, Microsoft Advertising provides a wide reach for businesses looking…
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What is cookieless marketing?
Cookieless marketing is a new approach to online advertising that has recently gained traction as a way to reach audiences without relying on tracking cookies. In a world where digital privacy is becoming increasingly important, cookieless marketing offers an exciting opportunity for marketers to reach targeted audiences without sacrificing user privacy. Let’s explore the concept…
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What is behavioral advertising?
Behavioral advertising is a form of targeted advertising that tracks a user’s online behavior to deliver personalized ads. This type of advertising has become increasingly popular in recent years as a way for businesses to reach their target audience more effectively. However, it also raises concerns about privacy and the potential for misuse of personal…
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Amazon Ads, bidding and ad types
Amazon is a sales platform and global marketplace through which you can easily buy millions of products and choose between offers of an equally large number of sellers. The increasing number of companies selling on Amazon makes competition increasingly difficult to reach customers. However, the platform offers sellers several tools to facilitate this problem. One…
