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Media Scope Group commemorates EU-China golden anniversary with freezed fees and strategic market solutions
As the European Union and China commemorate 50 years of diplomatic and trade relations, Media Scope Group—a trusted multinational strategic communications and advisory firm offering market expansion solutions—proudly unveils a landmark suite of initiatives designed to empower businesses, strengthen economic ties, and drive sustainable development in the European Union and China. This anniversary marks not…
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WeChat ecosystem: An overview of China’s digital super app
WeChat, developed by Chinese technology giant Tencent, has evolved far beyond its origins as a messaging app. Today, it operates as a full-fledged digital ecosystem, integrating communication, commerce, finance, healthcare, and entertainment into a single platform used by 1.385 billion monthly active users. This “super-app” redefines daily life in China, offering services that span from…
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The power of PR in diplomatic efforts
As the world that is full of global challenges such as climate change, pandemics, and geopolitical tensions demand collaborative solutions, the role of PR in diplomatic efforts has never been more crucial. Traditionally, diplomacy has been the domain of diplomats, negotiators, and policymakers, operating behind closed doors to forge agreements and resolve conflicts. However, in…
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Why consumer brands should expand into the Chinese market
Consumer brands are constantly seeking new opportunities to expand their reach and grow their businesses. One market that has emerged as a key player in this landscape is China. With its impressive economic growth, vast population, and increasing consumer spending, China presents a unique and lucrative opportunity for consumer brands looking to expand their horizons.…
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Media Scope Group and Tencent Cloud strengthen partnership to drive digital transformation in Central Europe
Media Scope Group and Tencent Cloud today announced the extension of their partnership to further empower organizations and drive digital transformation in marketing across various industries. This collaboration between strategic communications and advisory firm, Media Scope Group, with its deep local knowledge and expertise, and world leading internet and technology company, Tencent, known for its…
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The upcoming BRICS Summit 2024 – Trends in Western media narratives
The upcoming BRICS Summit in Kazan, Russia, is a significant event in the international arena, drawing attention from analysts, media, policymakers and the global public. This article provides a comprehensive and detailed examination of the key trends in the coverage of the summit by the Western media, focusing on the expansion of BRICS, geopolitical rivalries,…
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Estonia can gain a lot by increasing export to China
Estonia has been a member of the European Union since 2004 and has been a strong advocate for free trade, benefiting from the European Single Market and showcasing its success with economic reforms. However, since some time, Estonia is facing economic challenges, including a decline in exports and a lack of foreign investment. In light…
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What are WeChat mini programs
WeChat is a popular social media and messaging app in China, with over 1.2 billion monthly active users. It offers a variety of features and services, such as messaging, voice and video calls, mobile payments, e-commerce, gaming, and more. One of the most innovative and powerful features of WeChat is the mini program, which is…
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New Guide to Payment Services in China available
The Payment & Clearing Association of China has released its latest Guide to Payment Services in China. This comprehensive guide provides valuable insights into the landscape of payment services in China, making it an essential resource for anyone who plans to visit China. The Guide covers several payment options such as mobile payments, bank cards,…
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Media Scope Group licenses China Insights on open license
Media Scope Group is thrilled to announce that we are licensing China Insights on an open license. China Insights is an open knowledge base with resources related to China, serving as a reliable source of information on Chinese society, culture, business, and innovation. We are committed to building global commons by using public licenses and…
