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New measures for management of advertising in China
China is the world’s most populous country, and its rapidly growing economy presents significant opportunities for businesses to expand their customer base. Advertising in China allows companies to target a vast and diverse market, reaching potential customers through various mediums, including online, print, and broadcast media. The State Administration for Market Regulation has recently revised…
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Douyin: The rise of Chinese viral video app
Douyin is a wildly popular social media platform that has taken the Chinese internet by storm. Launched in 2016 by Beijing-based tech company ByteDance, Douyin allows users to create and share short videos with an extensive range of filters, special effects, and music. It has quickly become one of the most popular apps in China,…
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Beyond the Great Wall: Reasons to enter the Chinese market
The Chinese market presents an immense opportunity for companies looking to expand their business globally. With a population of over 1.4 billion people and a growing middle class, China has become a major player in the global economy. In recent years, China has been transforming itself from a manufacturing hub to a consumer-driven economy, creating…
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Full text of Chinese government work report
On Sunday morning, during the opening meeting of the 14th National People’s Congress at the Great Hall of the People, the Chinese Premier Li Keqiang presented a government work report on behalf of the State Council. The Report on the Work of the Government (both in Chinese and English), the Report on China’s national economic…
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Media Scope Group to join China-Germany Enterprise Exchange Conference
Media Scope Group, a multinational integrated communications firm, is delighted to announce that it has been invited by the Shenzhen Government to participate in the upcoming “China (Shenzhen) – Germany (Munich) Enterprise Exchange Conference.” This business-focused event, which will be held in Munich on March 7th, 2023, provides a platform for Chinese and German enterprises…
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Luxury market in China to get a boost in 2023
Recent report published by Bain & Company suggests a significant growth of the Chinese luxury market for 2023. Luxury market to make a significant turnaround As per a recently released report named “Setting a New Pace for Personal Luxury Growth in China,” the luxury market in China is predicted to witness a substantial growth and…
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Why celebrity endorsements are popular marketing strategy in China?
Celebrity endorsements are a common marketing strategy in China, where companies use the popularity and influence of celebrities to promote their products and services. Celebrity endorsements have become a powerful tool for companies to reach out to their customers and build strong relationships with them. One of the key reasons why celebrity endorsements are popular…
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What is an ICP license?
The ICP license is a permit issued by the Chinese government to businesses and organizations operating websites within mainland China. This license is mandatory for all websites operating in the country, regardless of their location, and is necessary for their legal operation. The ICP license system was introduced in 2000 to regulate the vast and…
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Overview of the advertising laws in China
Advertising is a critical aspect of business and commerce, and it is essential to understand the advertising laws that regulate the industry. Advertising laws in China play a crucial role in maintaining consumer trust and promoting fair competition in the marketplace. The regulations are designed to protect consumers from false or misleading advertising and ensure…
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PIPL. What is the Personal Information Protection Law?
The Chinese Personal Information Protection Law (PIPL) is a comprehensive data privacy law that regulates the collection, use, and storage of personal information by organizations operating within China. Enacted and commenced in 2021, the PIPL aims to protect the personal information of Chinese citizens and residents and establishes strict requirements for organizations that handle personal…
