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Why trust has a crucial role in public relations and public affairs
For public relations and public affairs efforts, trust is not just a desirable attribute; it is the cornerstone upon which all successful relationships are built. Trust acts as a currency that institutions—including companies, governments, non-governmental organizations and individuals—must continuously earn and maintain with their stakeholders. Trust is fundamental to establishing credibility and a positive reputation.…
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Limits of consulting: Why 100% success is elusive
More and more companies and organizations frequently seek the expertise of consulting firms to navigate complex challenges and drive strategic initiatives. Consulting offers a wealth of benefits, including specialized knowledge, innovative solutions and an objective perspective. However, it is essential to recognize that while consulting can significantly enhance a company’s potential for success, it cannot…
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Estonian e-Residency program significantly contributes to the economy
The Estonian e-Residency program has significantly bolstered the country’s economy, particularly through the contributions of e-resident entrepreneurs. In the first half of the year, Estonian companies founded by e-residents paid a substantial amount in taxes, with labor taxes comprising 76% of the total, amounting to €22 million. The remaining 24%, or €7 million, was derived…
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AI Act: What next?
After extensive deliberations, the EU legislator officially adopted Regulation (EU) 2024/1689, commonly referred to as the AI Act, on June 13, 2024. This landmark regulation, which sets forth unified rules for artificial intelligence, was subsequently published in the EU’s Official Journal on July 12, 2024. This publication initiates a transition period for organizations involved in…
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AI is an assistive technology, not a replacement for humans
AI has rapidly evolved over the past few decades, transforming various sectors and industries including healthcare, finance, education and entertainment. Despite its remarkable capabilities, artificial intelligence is often misunderstood as a potential replacement for human intelligence and labor. Let’s elucidate why artificial intelligence should be viewed as an assistive technology rather than a replacement for…
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Estonia can gain a lot by increasing export to China
Estonia has been a member of the European Union since 2004 and has been a strong advocate for free trade, benefiting from the European Single Market and showcasing its success with economic reforms. However, since some time, Estonia is facing economic challenges, including a decline in exports and a lack of foreign investment. In light…
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What are WeChat mini programs
WeChat is a popular social media and messaging app in China, with over 1.2 billion monthly active users. It offers a variety of features and services, such as messaging, voice and video calls, mobile payments, e-commerce, gaming, and more. One of the most innovative and powerful features of WeChat is the mini program, which is…
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Market research for a state-owned foundation
Media Scope Group was commissioned by a state-owned foundation from a European country to undertake a comprehensive market analysis in a Central and Eastern European country. The foundation’s primary objective was to facilitate the entry and operation of businesses in the target market, thereby securing a competitive edge, and provide key insights to the embassy…
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Understanding the implications of the EU Foreign Subsidies Regulation on private capital
Introduction Since October 12, 2023, the European Union’s Foreign Subsidies Regulation (FSR) has instituted a requirement for the reporting of specific large-scale transactions to the European Commission. The purpose of this mandate is to assess if the transaction encompasses a subsidy granted by a non-EU country, which could potentially disrupt the equilibrium of the EU’s…
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Zebra companies matter for both economy and society
We often hear about “unicorns” – companies valued at over a billion dollars. These companies, with their disruptive technologies and innovative business models, have undeniably reshaped industries and economies. However, this focus on unicorns has overshadowed another breed of companies that are equally important, if not more so, for a balanced and sustainable economy. These…
