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Differences between PR and marketing
Public relations and marketing are two closely related yet distinct fields in the world of business and communication. While they share some similarities, they have different objectives, strategies, and tactics. Understanding the differences between PR and marketing can be crucial for organizations looking to build and maintain a positive image, create brand awareness, and communicate…
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The importance of reputation management for enterprise
Reputation management is a crucial aspect of any enterprise’s success. It is the process of monitoring and influencing the reputation of a company or individual, both online and offline. In today’s digital age, where information is readily available and easily accessible, managing a company’s reputation has become more important than ever. There are several reasons…
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Media Scope Group unveils new visual identity
As part of making a significant shift in Media Scope Group’s history, we are thrilled to announce the unveiling of the company’s new visual identity.