Dawid Wiktor
Chief Executive Officer

Dawid Wiktor is the founder and Chief Executive Officer of Media Scope Group.
Dawid is president of the Estonian-Chinese Chamber of Commerce and serves on the Board of Directors of the UAE-China Chamber of Commerce, the AI For Developing Countries Forum (AIFOD), the UECN Industry and Commerce Chamber.
He is accredited as an expert at the European Commission and other institutions, and a member of the EU-US Trade and Technology Council (TTC). Dawid serves in an advisory capacity to several organizations and companies. Before founding Media Scope Group, Dawid founded Inspire and held management and advisory positions in several enterprises and consumer companies, as well as advising governments.
Speeches, opinions and posts
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The imperative of employee wellbeing: Why companies must care
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The crucial role of data analysis in marketing activities
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The crucial role of data and data analysis in communications activities
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Overview of the Green Belt and Road Initiative
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What is the Belt and Road Initiative
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PR can make or break a career
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Ethical standards in advertising are important
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Beyond the Great Wall: Reasons to enter the Chinese market
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Why celebrity endorsements are popular marketing strategy in China?
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Differences between PR and marketing
