Dawid Wiktor
Founder and Chief Executive Officer
Dawid Wiktor is founder and Chief Executive Officer of Media Scope Group. He serves also as President of the Estonian-Chinese Chamber of Commerce. Before founding Media Scope Group, Dawid has founded Inspire and held leadership and advisory roles at several enterprises and consumer businesses and served as advisor at governments.
Speeches and posts
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The imperative of employee wellbeing: Why companies must care
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The crucial role of data analysis in marketing activities
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The crucial role of data and data analysis in communications activities
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PR can make or break a career
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Ethical standards in advertising are important
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Beyond the Great Wall: Reasons to enter the Chinese market
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Why celebrity endorsements are popular marketing strategy in China?
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Differences between PR and marketing