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What is behavioral advertising?
Behavioral advertising is a form of targeted advertising that tracks a user’s online behavior to deliver personalized ads. This type of advertising has become increasingly popular in recent years as a way for businesses to reach their target audience more effectively. However, it also raises concerns about privacy and the potential for misuse of personal…
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PIPL. What is the Personal Information Protection Law?
The Chinese Personal Information Protection Law (PIPL) is a comprehensive data privacy law that regulates the collection, use, and storage of personal information by organizations operating within China. Enacted and commenced in 2021, the PIPL aims to protect the personal information of Chinese citizens and residents and establishes strict requirements for organizations that handle personal…
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GDPR. What is the General Data Protection Regulation?
The General Data Protection Regulation (GDPR) is a regulation that was introduced by the European Union (EU) in May 2018. It is designed to protect the personal data of EU citizens and to give them more control over their personal information. The GDPR applies to all organizations that process personal data of EU citizens, regardless…
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Add emoji to your social media profiles with simple Copy & Paste
To add emoji from the below list simply choose the one that you would like to use, copy it and paste it whenever you want. ⌚️ 📱 📲 💻 ⌨ 💽 💾 💿 📀 📼 📷 📹 🎥 📞 ☎️ 📟 📠 📺 📻 ⏰ ⏳ ⌛️ 📡 🔋 🔌 💡 🔦 💸 💵 💴…
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The importance of reputation management for enterprise
Reputation management is a crucial aspect of any enterprise’s success. It is the process of monitoring and influencing the reputation of a company or individual, both online and offline. In today’s digital age, where information is readily available and easily accessible, managing a company’s reputation has become more important than ever. There are several reasons…
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Four advantages of consulting for small companies
There are many advantages of consulting for small companies and importance of consulting cannot be overstated. Consulting is a valuable asset, as it can provide a business with a wide range of benefits. It can help small businesses create a strategy for success and bring in new ideas and resources to help them grow. Consulting…
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Amazon Ads, bidding and ad types
Amazon is a sales platform and global marketplace through which you can easily buy millions of products and choose between offers of an equally large number of sellers. The increasing number of companies selling on Amazon makes competition increasingly difficult to reach customers. However, the platform offers sellers several tools to facilitate this problem. One…
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Media Scope Group Behavioral Methodology – FAQ
The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested…
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Tax exemptions for scholarships and formal education expenses paid by Estonian company
Are expenses related to the formal education at university considered as exempted from tax or taxable (including non-resident)? Expenses to cover level studies are justified if the employer needs a specialist with such a qualification in order to fulfill his/her goals. Coverage of the cost of tertiary education by the employer is seen as a normal…
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What happens when the campaign is for something that really matters?
There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But…
