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What is crisis communication strategy?
In today’s interconnected world, organizations can face a range of crises that can significantly impact their reputation and bottom line. Whether it’s a natural disaster, a cyberattack, data leak, or a product recall, effective communication during a crisis is crucial for organizations to maintain trust and credibility with their stakeholders. That’s where crisis communication strategy…
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Media Scope Group to join China-Germany Enterprise Exchange Conference
Media Scope Group, a multinational integrated communications firm, is delighted to announce that it has been invited by the Shenzhen Government to participate in the upcoming “China (Shenzhen) – Germany (Munich) Enterprise Exchange Conference.” This business-focused event, which will be held in Munich on March 7th, 2023, provides a platform for Chinese and German enterprises…
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Luxury market in China to get a boost in 2023
Recent report published by Bain & Company suggests a significant growth of the Chinese luxury market for 2023. Luxury market to make a significant turnaround As per a recently released report named “Setting a New Pace for Personal Luxury Growth in China,” the luxury market in China is predicted to witness a substantial growth and…
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TikTok Ads for business and brands
TikTok has rapidly become one of the most popular social media platforms globally, with millions of active users sharing short-form video content every day. The platform’s unique algorithm and content creation tools have made it a powerful marketing tool for businesses of all sizes. TikTok’s advertising platform, TikTok Ads, has quickly gained popularity as a…
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What is an ICP license?
The ICP license is a permit issued by the Chinese government to businesses and organizations operating websites within mainland China. This license is mandatory for all websites operating in the country, regardless of their location, and is necessary for their legal operation. The ICP license system was introduced in 2000 to regulate the vast and…
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Introducing China Connect
We are pleased to introduce Media Scope Group China Connect, a new premier solution designed to help companies of all sizes to start and operate business in China and succeed on the Chinese market. As one of the world’s largest and fastest-growing economies, China presents a vast array of opportunities for businesses looking to expand…
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Dawid Wiktor’s speech at Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services
Media Scope Group CEO Dawid Wiktor has attended virtually Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services. During the event that was held in Zhuhai, China, Dawid Wiktor gave a speech on subject “Global reputation management” about effectively managing reputation on a global scale. Transcript Greetings everyone, As we all know, reputation and…
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The importance of reputation management for enterprise
Reputation management is a crucial aspect of any enterprise’s success. It is the process of monitoring and influencing the reputation of a company or individual, both online and offline. In today’s digital age, where information is readily available and easily accessible, managing a company’s reputation has become more important than ever. There are several reasons…
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Four advantages of consulting for small companies
There are many advantages of consulting for small companies and importance of consulting cannot be overstated. Consulting is a valuable asset, as it can provide a business with a wide range of benefits. It can help small businesses create a strategy for success and bring in new ideas and resources to help them grow. Consulting…
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We should consider and promote common ownership of companies
Common ownership of companies is a win-win for all: workers, economy, society and environment. The following publication describes a novel idea of ownership structure of the company, its impact on the company itself, its workers and other stakeholders, economy and environment. Introduction Companies are like other organizations – they are built by the people for…
