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How to avoid PR issues as a public figure?
In today’s world, where social media dominates the way we communicate, being a public figure comes with its own set of challenges. Public figures, celebrities, politicians, and even corporate executives often find themselves in the spotlight, and their every move is scrutinized by the media and the public. This increased visibility can bring great rewards,…
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Ethical standards in advertising are important
Advertising plays a significant role in shaping consumer behavior and attitudes towards products and services. It is a powerful tool that businesses use to communicate their message to the public, and as such, it comes with a great responsibility to ensure that the messages being conveyed are honest, accurate, and ethical. Ethical standards matter in…
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New measures for management of advertising in China
China is the world’s most populous country, and its rapidly growing economy presents significant opportunities for businesses to expand their customer base. Advertising in China allows companies to target a vast and diverse market, reaching potential customers through various mediums, including online, print, and broadcast media. The State Administration for Market Regulation has recently revised…
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The importance of data analytics in marketing
In today’s fast-paced business environment, data analytics has become an essential tool for marketers to gain insights and make informed decisions. With the rise of digital marketing channels and the abundance of data available, it has become increasingly important for marketers to understand how to collect, analyze, and utilize data effectively. Data analytics allows marketers…
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Public relations is important for companies. Let’s explain why.
Public relations has become an essential component of any successful company’s marketing strategy. PR is the art of building and maintaining a positive relationship between a company and its target audience, including customers, stakeholders, and the general public. It involves creating and disseminating compelling messages about the company’s products, services, and values to the public…
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Payment relief to clients impacted by SVB collapse
Media Scope Group is dedicated to providing the highest levels of customer service to our clients and supporting them during challenging times, such as due to impact of the SVB collapse. That’s why we are committed to helping our clients navigate through the recent collapse of Silicon Valley Bank (SVB). As many of you are…
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The Power of TikTok: How brands can connect with Gen Z
In recent years, TikTok has emerged as a major player in the social media landscape, attracting over 1 billion users worldwide. With its short-form, highly engaging videos, TikTok has become a cultural phenomenon and a platform for creativity, self-expression, and entertainment. But it’s not just individuals who are leveraging the power of TikTok – many…
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Douyin: The rise of Chinese viral video app
Douyin is a wildly popular social media platform that has taken the Chinese internet by storm. Launched in 2016 by Beijing-based tech company ByteDance, Douyin allows users to create and share short videos with an extensive range of filters, special effects, and music. It has quickly become one of the most popular apps in China,…
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Beyond the Great Wall: Reasons to enter the Chinese market
The Chinese market presents an immense opportunity for companies looking to expand their business globally. With a population of over 1.4 billion people and a growing middle class, China has become a major player in the global economy. In recent years, China has been transforming itself from a manufacturing hub to a consumer-driven economy, creating…
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Why is crisis communication strategy important?
In today’s fast-paced business world, companies are vulnerable to a wide range of crises that can arise unexpectedly and threaten their reputation, profitability, and even their very survival. From natural disasters to product recalls to social media scandals, the list of potential crises is endless, and companies need to be prepared to respond quickly and…
