MSG Political

Media Scope Group is a global election management agency and science-driven communications company with services that help you to find, understand and engage with audiences effectively. Our services can be purchased individually and tailored to your needs, but combined together they offer a fully campaign and communication package.

Media Scope Group provides clients with a truly quantifiable approach to political and social campaigning.

Psychographics, behavioral data, smart data


We know the most successful winning campaigns are supported by detailed research that reveals key information about voters, the things they care about and what drives their behavior.

We review your existing audience information and carry out custom research projects for your needs. By using quantitative and qualitative, or combined research methods, behavioral sciences and our proven methodologies, we can help you better understand your audiences and their personality.

We collect and analyze valuable information on voters, donors, opposition and trends to provide the most precise picture of voter and supporter behavior.

Smart Data Integration & Modelling

All data sources are combined to provide a rich, holistic view of individual’s personality and behavior. This is the starting point for finding, understanding and persuading people to vote a certain way or to support every case.

Psychographic Analysis & Audience Insight

We profile and segment your electorate into distinct audiences using predictive analytics powered by artificial intelligence, behavioral science and proven methodologies to create informed forecasts of future behavior. We show you members of the electorate most likely to respond to your messages and how they might behave in future.

This service lets you deliver highly targeted content and experiences to prospects and supporters.

Highly targeted advertising

Highly Targeted Advertising

We leverage multiple platforms to deliver messaging and to reach your audiences wherever they are. We are able to place digital and TV ads to bring you closer to the voters and supporters. The visuals and language are crafted to engage audiences emotionally and impactfully.

We support you from start by research, analysis, strategy, capabilities building, advisory, communications and management to campaign finish.
Get in touch with us: [email protected]