MSG Political

Media Scope Group provides clients with a truly quantifiable approach to political and social campaigning.

We Are Global Election Management Agency

Media Scope Group is a global election management agency and science-driven communications company with services that help you to find, understand and engage with audiences effectively. Our services can be purchased individually and tailored to your needs, but combined together they offer a fully campaign and communication package.

What We Do

Research

We know the most successful winning campaigns are supported by detailed research that reveals key information about voters, the things they care about and what drives their behavior.

We review your existing audience information and carry out custom research projects for your needs. By using quantitative and qualitative, or combined research methods, behavioral sciences and our proven methodologies, we can help you better understand your audiences and their personality.

We collect and analyze valuable information on voters, donors, opposition and trends to provide the most precise picture of voter and supporter behavior.

Smart Data Integration & Modelling

All data sources are combined to provide a rich, holistic view of individual’s personality and behavior. This is the starting point for finding, understanding and persuading people to vote a certain way or to support every case.

Psychographic Analysis & Audience Insight

We profile and segment your electorate into distinct audiences using predictive analytics powered by artificial intelligence, behavioral science and proven methodologies to create informed forecasts of future behavior. We show you members of the electorate most likely to respond to your messages and how they might behave in future.

This service lets you deliver highly targeted content and experiences to prospects and supporters.

Highly Targeted Advertising

We leverage multiple platforms to deliver messaging and to reach your audiences wherever they are. We are able to place digital and TV ads to bring you closer to the voters and supporters. The visuals and language are crafted to engage audiences emotionally and impactfully.

Market Research

We review your existing customer knowledge base and conduct custom research projects tailored to your specific needs. Through quantitative, qualitative research techniques, behavioral sciences and our proven methodologies, we can better profile and understand your audiences.

Smart Data Integration & Modelling

All data sources are combined to provide a rich, holistic view of individual’s personality and behavior. The data assets are used to find and persuade your audiences quickly and effectively. This is the starting point for customer acquisition, engagement, persuasion and brand recognition.

Psychographic Analysis & Audience Insight

We profile and segment audiences into population segments grouped by behavioral similarities using predictive analytics powered by artificial intelligence, behavioral science and proven methodologies to create informed forecasts of future behavior. We segment audiences to create targetable groups of similar individuals.

This service lets you deliver highly targeted content and experiences to persuadable customers and prospects.

Highly Targeted Advertising

We leverage many platforms to deliver messaging and to reach your customers wherever they are. We are able to create and place digital and TV ads to bring you closer to the audiences. The visuals and language are crafted to engage audiences emotionally and impactfully.

MSG Political Advantage

MSG Political will equip you with the data and insights necessary to drive your voters to the polls and win your campaign. We offer a proven combination of predictive analytics, behavioral sciences, and data-driven ad tech.

With up to 40 000 data points on voters, we build your custom target audience, then use this crucial information to engage, persuade, and motivate them to act.

Our team of data scientists, expert researchers, and seasoned political operatives have produced decisive results for campaigns and initiatives throughout the world. MSG Political has successfully worked on projects for all branches of government and at local, state, and national levels.

Polling

With one of the best track records of accuracy in the industry, we will provide you with in-depth polling to advise informed decision making.

List Building

Accumulate email addresses and an organic following in order to fundraise more efficiently and distribute campaign material.

Get Out the Vote (GOTV)

Drive organized and methodical ballot initiatives, targeting the voters who could swing the election in your favor.

Predictive Analytics

The global leader in predictive analytics, MSG Political provides precise insights that will allow you to forecast voter behavior.

Event Promotion, Volunteer Recruitment, App Promotion

Rally supporters, promote your campaign events, and increase attendance through our creative and precisely targeted messaging.

Your Advantage

Gain the advantage over your opponents by adding our blend of big data analytics and behavioral psychology to your campaign arsenal. Together, with an unmatched understanding of your electorate, we will pinpoint the voters who will turn the tide in your favor, creatively engage with them, and drive them to the ballot box.

Real-Time Reporting

With our up-to-date reports, you will stay informed on the progress of your campaign and assess your voters’ reactions to the campaign in real-time.

Persuasion

More effectively engage and persuade voters using specially tailored language and visual ad combinations crafted with insights gleaned from behavioral understandings of your electorate.

Let’s talk