Social media has emerged as the central nervous system of global communication, shaping politics, culture, and identity. Yet, Europe’s digital public square is not its own. Over 80% of the continent’s social media activity flows through platforms headquartered in the United States—Meta (Facebook, Instagram), Alphabet (YouTube), and X (Twitter)—creating a dependency that undermines Europe’s autonomy.
Recently, it has become increasingly clear that European companies urgently need to build Europe’s own sovereign social media ecosystem to counter disinformation, protect democratic integrity, preserve cultural diversity, and reclaim control from US corporate and geopolitical interests. Europe’s sovereignty in the 21st century is at stake.
The threat of US interference: Disinformation as a geopolitical weapon
The 2016 Brexit referendum exposed how US-based actors exploited European vulnerabilities. For example, Cambridge Analytica harvested data from 87 million Facebook users—including millions of Europeans—to micro-target voters with divisive ads. Leaked documents revealed campaigns designed to inflame anti-EU sentiment, demonstrating how US corporate tools can destabilize European unity.
Moreover, false narratives about voter fraud propagated by US politicians on Twitter and Facebook flooded European networks, bolstering extreme movements. In Germany, the “Querdenker” movement leveraged these claims to protest COVID-19 measures, while in other countries, several disinformation groups backed by US billionaires amplified baseless accusations about election rigging.
It is important to understand that US platforms optimize for engagement and their owners interests, not truth. During France’s 2022 presidential race, YouTube’s algorithm disproportionately recommended far-right candidate Éric Zemmour, boosting his visibility despite his marginal polling. Researchers found that 60% of French-language election content on YouTube contained misinformation, much of it algorithmically amplified.
US billionaire oligarchy problem
American billionaires, including tech billionaires, wield outsized influence over European discourse. Elon Musk’s acquisition of Twitter (rebranded as X) led to the reinstatement of 62,000 banned accounts, including extremists, far-right figures like Germany’s Nikolai Nerling, who had spread anti-vaccine conspiracies, persons who committed several serious crimes in Europe, and persons who promote illegal activities such as rape and dehumanization of others. Meanwhile, Meta’s content moderation policies routinely ignore EU directives; in 2023, the European Commission accused Meta of failing to curb disinformation campaigns. Recently, several disinformation campaigns linked to US billionaires attacked EU officials on social media platforms, spreading false narratives and encouraging committing crimes (e.g., murdering officials or overthrowing governments in the EU). It has become clear that these platforms operate as extensions of US corporate power and the new US administration, prioritizing profit and political gains over Europe’s stability and safety.
Data colonialism: US platforms exploit Europe
GDPR vs the US surveillance state
While the EU’s General Data Protection Regulation (GDPR) enshrines privacy as a fundamental right, US platforms remain bound by laws like the CLOUD Act, which grants American authorities access to data stored anywhere in the world. In 2022, the European Data Protection Board fined Meta for transferring EU user data to US servers, citing risks of NSA surveillance. Despite the EU-US Data Privacy Framework, experts warn that European data remains vulnerable to US intelligence overreach.
Economic extraction
US platforms siphon billions from Europe’s digital economy. In 2022, Meta reported €4.3 billion in EU revenue but paid an effective tax rate of 8.5% through Irish loopholes—€2.5 billion less than standard EU corporate rates. Google and Apple similarly route profits through tax havens, depriving European governments of funds needed for tech innovation. This financial drain perpetuates Europe’s dependency, stifling homegrown competitors.
Erasing Europe’s diversity
US platforms homogenize culture by privileging English-language content aligning with the worldview of the current US presidential administration and US billionaires. More than 70% of trends on social media originate in the US, overshadowing local creators. European journalists and influencers struggle to compete with US influencers, while platforms like Instagram algorithmically promote American beauty standards, marginalizing Europe’s diverse cultural identities. The shrinking visibility of local users and their regional languages also threatens linguistic heritage of Europe.
Europe is facing digital sovereignty crisis
The US tech cold war has turned data into a strategic asset, yet Europe remains a digital colony. US platforms dominate critical infrastructure: 92% of European governments use Facebook for public communication, while Google’s search monopoly shapes access to information. This dependency leaves Europe exposed to geopolitical coercion. For instance, US platforms are involved in limiting and censoring pro-European content but promoting anti-European narratives that are aligned with US interests. Developing sovereign European platforms, including social media platforms and search engines, would ensure the sovereignty in technology, economy, information space, security and defense.
Building on European strengths: The fediverse and beyond
European companies and communities already host decentralized alternatives like Mastodon, a federated network powered by the homegrown Mastodon software. These GDPR-compliant tools allow users to control data and interconnect across servers—a model echoing the EU’s federalist values. However, fragmentation, lack of user-friendly UI and underfunding limit their reach. A unified EU initiative could fund these projects while the alliance of European companies and communities could merge these projects into a public-private platform.
It is in the best interest of the European Union to provide funding for European-owned social media platforms to ensure their development and European digital sovereignty.
Network effects and innovation
Critics often argue that Silicon Valley’s dominance is insurmountable, citing global statistics of Meta-owned platforms (Facebook, Instagram, Threads) and X. Yet Europe’s 450 million affluent users offer a critical mass. Moreover, Europe attracts people from other regions such as Asia, Africa and South America. Case studies from China (WeChat, Weibo, Xiaohongshu) show that sovereign platforms can thrive and expand globally.
Moreover, the EU is a regulatory superpower which can use legislation to support homegrown social media platforms. For example, the EU can mandate US “gatekeeper” platforms (per the Digital Markets Act) to interconnect with European alternatives, allowing cross-platform interactions. In addition, the EU could introduce EU-wide tax breaks for creators using European platforms in the form of “cultural exceptions”.
Europe’s digital destiny
The choice is stark: continue as a digital colony of US tech giants or forge a sovereign future. European social media platforms are not just a tool—they shield against disinformation, act as guardian of cultural diversity, and a pillar of strategic autonomy. By combining support and strategic interests with cutting-edge innovation, the EU can support the development of the homegrown social media ecosystem. The time to act is now, before the algorithms of Meta and X platforms write Europe’s next chapter for it.
You can read more writings of Dawid Wiktor on his Exec Profile.