-
Why is crisis communication strategy important?
In today’s fast-paced business world, companies are vulnerable to a wide range of crises that can arise unexpectedly and threaten their reputation, profitability, and even their very survival. From natural disasters to product recalls to social media scandals, the list of potential crises is endless, and companies need to be prepared to respond quickly and…
-
What is crisis communication strategy?
In today’s interconnected world, organizations can face a range of crises that can significantly impact their reputation and bottom line. Whether it’s a natural disaster, a cyberattack, data leak, or a product recall, effective communication during a crisis is crucial for organizations to maintain trust and credibility with their stakeholders. That’s where crisis communication strategy…
-
Luxury market in China to get a boost in 2023
Recent report published by Bain & Company suggests a significant growth of the Chinese luxury market for 2023. Luxury market to make a significant turnaround As per a recently released report named “Setting a New Pace for Personal Luxury Growth in China,” the luxury market in China is predicted to witness a substantial growth and…
-
TikTok Ads for business and brands
TikTok has rapidly become one of the most popular social media platforms globally, with millions of active users sharing short-form video content every day. The platform’s unique algorithm and content creation tools have made it a powerful marketing tool for businesses of all sizes. TikTok’s advertising platform, TikTok Ads, has quickly gained popularity as a…
-
What is an ICP license?
The ICP license is a permit issued by the Chinese government to businesses and organizations operating websites within mainland China. This license is mandatory for all websites operating in the country, regardless of their location, and is necessary for their legal operation. The ICP license system was introduced in 2000 to regulate the vast and…
-
Differences between PR and marketing
Public relations and marketing are two closely related yet distinct fields in the world of business and communication. While they share some similarities, they have different objectives, strategies, and tactics. Understanding the differences between PR and marketing can be crucial for organizations looking to build and maintain a positive image, create brand awareness, and communicate…
-
Overview of the advertising laws in China
Advertising is a critical aspect of business and commerce, and it is essential to understand the advertising laws that regulate the industry. Advertising laws in China play a crucial role in maintaining consumer trust and promoting fair competition in the marketplace. The regulations are designed to protect consumers from false or misleading advertising and ensure…
-
Microsoft Advertising and ad types
Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that offers businesses a way to promote their products and services online. With over 14.7 billion monthly PC searches and an extensive network that includes Microsoft search engines, partner sites, and mobile devices, Microsoft Advertising provides a wide reach for businesses looking…
-
What is cookieless marketing?
Cookieless marketing is a new approach to online advertising that has recently gained traction as a way to reach audiences without relying on tracking cookies. In a world where digital privacy is becoming increasingly important, cookieless marketing offers an exciting opportunity for marketers to reach targeted audiences without sacrificing user privacy. Let’s explore the concept…
-
What is behavioral advertising?
Behavioral advertising is a form of targeted advertising that tracks a user’s online behavior to deliver personalized ads. This type of advertising has become increasingly popular in recent years as a way for businesses to reach their target audience more effectively. However, it also raises concerns about privacy and the potential for misuse of personal…
