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Culture of integrity: The cornerstone of ethical excellence at companies
In today’s fast-paced business landscape, where competition is fierce and the pursuit of success often seems all-encompassing, the importance of a strong culture of integrity cannot be overstated. An organization’s reputation, credibility, and long-term sustainability hinge on the ethical principles it upholds. Companies that prioritize and nurture a culture of integrity demonstrate a commitment to…
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China’s economy shows resilient growth in H1 amidst global challenges
China’s economy demonstrated remarkable resilience in the first half of 2023, posting steady growth and a notable rebound, despite the complexities of the international environment. According to data released by the National Bureau of Statistics (NBS), China’s Gross Domestic Product (GDP) expanded by 5.5 percent year-on-year in H1 2023, reaching 59.3 trillion yuan ($8.3 trillion).…
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The power of public affairs: Influencing change
In the ever-evolving world of public relations, effective communication strategies are the lifeblood of success. While traditional public relations focuses on building relationships with the media and shaping public perception, an equally vital component of this field is the realm of public affairs. Public affairs encompasses the dynamic intersection of politics, policy, and public opinion,…
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How to avoid PR issues as a public figure?
In today’s world, where social media dominates the way we communicate, being a public figure comes with its own set of challenges. Public figures, celebrities, politicians, and even corporate executives often find themselves in the spotlight, and their every move is scrutinized by the media and the public. This increased visibility can bring great rewards,…
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New measures for management of advertising in China
China is the world’s most populous country, and its rapidly growing economy presents significant opportunities for businesses to expand their customer base. Advertising in China allows companies to target a vast and diverse market, reaching potential customers through various mediums, including online, print, and broadcast media. The State Administration for Market Regulation has recently revised…
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The importance of data analytics in marketing
In today’s fast-paced business environment, data analytics has become an essential tool for marketers to gain insights and make informed decisions. With the rise of digital marketing channels and the abundance of data available, it has become increasingly important for marketers to understand how to collect, analyze, and utilize data effectively. Data analytics allows marketers…
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Public relations is important for companies. Let’s explain why.
Public relations has become an essential component of any successful company’s marketing strategy. PR is the art of building and maintaining a positive relationship between a company and its target audience, including customers, stakeholders, and the general public. It involves creating and disseminating compelling messages about the company’s products, services, and values to the public…
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The Power of TikTok: How brands can connect with Gen Z
In recent years, TikTok has emerged as a major player in the social media landscape, attracting over 1 billion users worldwide. With its short-form, highly engaging videos, TikTok has become a cultural phenomenon and a platform for creativity, self-expression, and entertainment. But it’s not just individuals who are leveraging the power of TikTok – many…
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Douyin: The rise of Chinese viral video app
Douyin is a wildly popular social media platform that has taken the Chinese internet by storm. Launched in 2016 by Beijing-based tech company ByteDance, Douyin allows users to create and share short videos with an extensive range of filters, special effects, and music. It has quickly become one of the most popular apps in China,…
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Beyond the Great Wall: Reasons to enter the Chinese market
The Chinese market presents an immense opportunity for companies looking to expand their business globally. With a population of over 1.4 billion people and a growing middle class, China has become a major player in the global economy. In recent years, China has been transforming itself from a manufacturing hub to a consumer-driven economy, creating…
