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Implementation of the EU AI Act: Spain’s and Ireland’s regulatory approach
The European Union’s Artificial Intelligence Act (AI Act), a landmark regulatory framework for governing AI technologies, is entering its implementation phase across member states. Spain and Ireland have emerged as early adopters, unveiling distinct yet structurally comparable approaches to operationalizing the legislation. While both countries prioritize alignment with EU-wide standards, their national strategies reflect nuanced…
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WeChat ecosystem: An overview of China’s digital super app
WeChat, developed by Chinese technology giant Tencent, has evolved far beyond its origins as a messaging app. Today, it operates as a full-fledged digital ecosystem, integrating communication, commerce, finance, healthcare, and entertainment into a single platform used by 1.385 billion monthly active users. This “super-app” redefines daily life in China, offering services that span from…
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Tips to establish presence on Bluesky
Bluesky is rapidly emerging as a popular social media platform, offering unique opportunities for professionals to connect, share ideas, and build their brand. Establishing a strong presence on Bluesky requires strategic planning and consistent effort. In this article, we provide you with some tips to help you understand how to succeed in creating a professional…
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Tips to establish presence on Mastodon
Mastodon is a decentralized social network that offers a unique alternative to mainstream platforms like Twitter and Facebook. Unlike traditional social media, Mastodon is composed of multiple independent servers, known as instances, which are interconnected but operate independently. This decentralized nature provides users with greater control over their data and fosters a more community-oriented environment.…
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What is lobbying?
Lobbying is a term that often surfaces in discussions about politics, governance, and public policy. Despite its frequent mention, the concept of lobbying is sometimes misunderstood or viewed with skepticism. Therefore, in this article, we shed light by providing a clear and easy-to-understand explanation of lobbying, its mechanisms, importance and impact on the general public…
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10 advantages of owning your own website
Owning a website is no longer a luxury but a necessity for various entities, including business owners, content creators, influencers, NGOs, and politicians. A website serves as a cornerstone for establishing a digital identity, enhancing visibility, credibility, and engagement. Let’s take a look at 10 advantages of owning a website as it plays a significant…
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8 advantages of PR for NGOs
Non-governmental organizations play a pivotal role in addressing social, environmental, and humanitarian issues worldwide. However, their ability to create meaningful change often hinges on their visibility, credibility, and ability to engage stakeholders. This is where PR becomes an indispensable tool. Public relations empowers NGOs to communicate their mission, build relationships, and mobilize resources effectively. Now,…
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The power of PR in diplomatic efforts
As the world that is full of global challenges such as climate change, pandemics, and geopolitical tensions demand collaborative solutions, the role of PR in diplomatic efforts has never been more crucial. Traditionally, diplomacy has been the domain of diplomats, negotiators, and policymakers, operating behind closed doors to forge agreements and resolve conflicts. However, in…
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Why consumer brands should expand into the Chinese market
Consumer brands are constantly seeking new opportunities to expand their reach and grow their businesses. One market that has emerged as a key player in this landscape is China. With its impressive economic growth, vast population, and increasing consumer spending, China presents a unique and lucrative opportunity for consumer brands looking to expand their horizons.…
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Why trust has a crucial role in public relations and public affairs
For public relations and public affairs efforts, trust is not just a desirable attribute; it is the cornerstone upon which all successful relationships are built. Trust acts as a currency that institutions—including companies, governments, non-governmental organizations and individuals—must continuously earn and maintain with their stakeholders. Trust is fundamental to establishing credibility and a positive reputation.…
