Dawid Wiktor to speak at 7th Birthday of Estonian e-Residency

Session: Dawid Wiktor

Media Scope Group, the company behind Launchpad, a modern business, startup and consulting platform, is pleased to announce its participation at 7th Birthday of Estonian e-Residency.  Dawid Wiktor, CEO of Media Scope Group, will present the journey of e-resident. Then, on the expo area, Dawid will present and discuss Media Scope Group’s approach to advertising technologies, data modelling, audience targeting and data analytics combined… Read More »Dawid Wiktor to speak at 7th Birthday of Estonian e-Residency

Media Scope Group Nominated as a Top Big Data Company in Estonia by Data Magazine

Best big data startups and companies

We are happy to announce that Data Magazine nominated Media Scope Group, an Estonian behavior change agency and data-driven communications firm, as a top Big Data company in Estonia. At Media Scope Group, we are committed to building big data and advanced data analytics solutions to revolutionize the relationships between brands, organizations, and audiences. By building these solutions we can… Read More »Media Scope Group Nominated as a Top Big Data Company in Estonia by Data Magazine

What happens when the campaign is for something that really matters?

Media Scope Group logo

There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But what happens when the campaign… Read More »What happens when the campaign is for something that really matters?

Media Scope Group is now authorized tax representative of non-residents

Media Scope Group logo

We are pleased to announce that Media Scope Group OÜ, an Estonian-based company, has received an activity license from the Estonian Tax and Customs Boards (Maksu- ja Tolliamet, MTA) to provide fiscal and tax representation services in Estonia to non-residents. In the decision on granting a license, the Estonian tax authority stated: The Tax and Customs Board finds that Media… Read More »Media Scope Group is now authorized tax representative of non-residents

Media Scope Group launches Athena for cookieless world

Media Scope Group logo

Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies, advise on data-driven marketing and… Read More »Media Scope Group launches Athena for cookieless world

Media Scope Group Congratulates President-Elect Joe Biden

Media Scope Group logo

Media Scope Group, the leader in the provision of behavioral communications and advanced data analytics, would like to congratulate President-elect Joe Biden and Vice President-elect Kamala Harris on their historic victory. Media Scope Group, contracted by activists, was instrumental in identifying supporters, persuading undecided voters, mobilizing young voters, driving turnout to the polls, and combating Donald Trump’s campaign misinformation. We… Read More »Media Scope Group Congratulates President-Elect Joe Biden

Media Scope Group nominated as a top market research startup of 2020 by The Startup Pill

Media Scope Group logo

Media Scope Group was nominated as a top startup in the ranking of the best market research startups of 2020 by The Startup Pill. This article showcases Startup Pill’s top picks for the best Market Research startups. These startups are taking a variety of approaches to innovating inside of Market Research industry and around the world. They are all exceptional… Read More »Media Scope Group nominated as a top market research startup of 2020 by The Startup Pill

Correlation is a vanity metric

Author: Dr. Jack GillettAdapted from a talk given at UCL London Correlation is a vanity metric – here I’m taking the phrase ‘vanity metric’ from Eric Ries’s excellent book ‘The Lean Startup’. In his words, ‘vanity metrics’ are metrics that “sound good, are easily manipulated, and [not without a touch of irony here…] do not necessarily correlate with the numbers… Read More »Correlation is a vanity metric

E-Residency: 5 rapidfire questions to Media Scope Group CEO Dawid Wiktor

Psychographic and behavioral, digital mind

Dawid Wiktor is CEO and founder of Media Scope Group. I caught up with Dawid over email recently to learn about his entrepreneurial journey and how he finds running an Estonian company with e-Residency. What does your e-Residency company do in a nutshell? Media Scope Group is a data-driven behavioural communications company dedicated to helping our clients better understand and… Read More »E-Residency: 5 rapidfire questions to Media Scope Group CEO Dawid Wiktor

Meet us at the European Economic Congress 2020

European Economic Congress (EEC 2020)

Meet us at the International Congress Centre in Katowice during the European Economic Congress 2020! The next, 12th edition of the European Economic Congress (EEC) will combine tradition and innovation. It will be solidly as before and at the same time different – more interesting, more attractive. 2020 has been – in economy, industry, the MICE sector and history of… Read More »Meet us at the European Economic Congress 2020