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PR can make or break a career
In today’s hyper-connected world, the power of public relations has never been more important. Whether you’re an individual looking to build your personal brand or a business seeking to establish a strong reputation, the way you are perceived by the public can make or break your career. PR can be a double-edged sword – when…
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Ethical standards in advertising are important
Advertising plays a significant role in shaping consumer behavior and attitudes towards products and services. It is a powerful tool that businesses use to communicate their message to the public, and as such, it comes with a great responsibility to ensure that the messages being conveyed are honest, accurate, and ethical. Ethical standards matter in…
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Beyond the Great Wall: Reasons to enter the Chinese market
The Chinese market presents an immense opportunity for companies looking to expand their business globally. With a population of over 1.4 billion people and a growing middle class, China has become a major player in the global economy. In recent years, China has been transforming itself from a manufacturing hub to a consumer-driven economy, creating…
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Why celebrity endorsements are popular marketing strategy in China?
Celebrity endorsements are a common marketing strategy in China, where companies use the popularity and influence of celebrities to promote their products and services. Celebrity endorsements have become a powerful tool for companies to reach out to their customers and build strong relationships with them. One of the key reasons why celebrity endorsements are popular…
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Differences between PR and marketing
Public relations and marketing are two closely related yet distinct fields in the world of business and communication. While they share some similarities, they have different objectives, strategies, and tactics. Understanding the differences between PR and marketing can be crucial for organizations looking to build and maintain a positive image, create brand awareness, and communicate…
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What is cookieless marketing?
Cookieless marketing is a new approach to online advertising that has recently gained traction as a way to reach audiences without relying on tracking cookies. In a world where digital privacy is becoming increasingly important, cookieless marketing offers an exciting opportunity for marketers to reach targeted audiences without sacrificing user privacy. Let’s explore the concept…
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PIPL. What is the Personal Information Protection Law?
The Chinese Personal Information Protection Law (PIPL) is a comprehensive data privacy law that regulates the collection, use, and storage of personal information by organizations operating within China. Enacted and commenced in 2021, the PIPL aims to protect the personal information of Chinese citizens and residents and establishes strict requirements for organizations that handle personal…
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GDPR. What is the General Data Protection Regulation?
The General Data Protection Regulation (GDPR) is a regulation that was introduced by the European Union (EU) in May 2018. It is designed to protect the personal data of EU citizens and to give them more control over their personal information. The GDPR applies to all organizations that process personal data of EU citizens, regardless…
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Dawid Wiktor’s speech at Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services
Media Scope Group CEO Dawid Wiktor has attended virtually Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services. During the event that was held in Zhuhai, China, Dawid Wiktor gave a speech on subject “Global reputation management” about effectively managing reputation on a global scale. Transcript Greetings everyone, As we all know, reputation and…
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The importance of reputation management for enterprise
Reputation management is a crucial aspect of any enterprise’s success. It is the process of monitoring and influencing the reputation of a company or individual, both online and offline. In today’s digital age, where information is readily available and easily accessible, managing a company’s reputation has become more important than ever. There are several reasons…
