Media Scope Group was asked to try and avert a strike in one of the major companies in the automotive industry. At the time, the company was in difficult situation the workers of the company were demanding a pay increase, which would have crippled the business.
By undertaking a thorough behavioral analysis and creating the psychological profiles of the group, Media Scope Group was able identify that the only driver greater than an increase in wages, was the employees fear of losing their jobs to the competition – cheap foreign laborers.
Media Scope Group created a behavioral communication campaign that not only averted the strike, but also resulted in the employees taking a 25% wage cut.
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