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2020 Irish general election

In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties. By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign… 

Elections to the European Parliament: Catalonia

In 2019, Media Scope Group was contracted to support digital campaigns of the Catalan pro-independence political parties (mainly Together for Catalonia) and activists through behavioral communication and mass messaging. Media Scope Group researched current and past supporters, opposition and media to develop a communication strategy and deliver a highly targeted campaign to increase the support for the pro-independence parties to… 

Understanding the readers for content optimization

The Polish-language web portal, which publishes information related to daily events, the environment, business, finance, macroeconomics, politics as well as opinions and comments, decided to use the services of Media Scope Group to better understand readers and reach new groups. What we have done Media Scope Group analyzed content recipients and audience groups to understand readers and potential content recipients.… 

Developing materials with advice for customers of one of the hosting companies

The hosting company operating on the EMEA market decided to team up with Media Scope Group on the preparation of a collection of advisory materials and guides for customers. What we have done Media Scope Group conducted research on the company’s clients to thoroughly understand their needs, segment their audience and develop a content plan. Then Media Scope Group developed… 

Demand analysis, Bitcoin payment implementation and promotion

One of the fast-growing companies in the United Arab Emirates asked Media Scope Group for an analysis of the demand for introducing Bitcoin payments. What we have done Media Scope Group conducted market research and analysis of the company’s current customers to find out if there is a need to introduce a new payment system. After thoroughly analyzing the collected… 

Correlation is a vanity metric

Author: Dr. Jack GillettAdapted from a talk given at UCL London Correlation is a vanity metric – here I’m taking the phrase ‘vanity metric’ from Eric Ries’s excellent book ‘The Lean Startup’. In his words, ‘vanity metrics’ are metrics that “sound good, are easily manipulated, and [not without a touch of irony here…] do not necessarily correlate with the numbers… 

What happens when the campaign is for something that really matters?

There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But what happens when the campaign… 

Ensure strong messaging persuasion with Cogency

In today’s world, strongly persuasive messages are necessary to ensure success. Many agencies assure clients that their techniques are sufficient, which is not true. Media Scope Group, a world’s leading behavioral communications firm, knows how to create highly convincing messages that affect the behavior of audiences at the personal level. World-class experts. Our experts will audit your communication and campaign… 

Poland 2.0: Nowy Model Mediów (Webinar)

Podcasts, online radios, online magazines, Twitter, YouTube – this is the reality of new media. This reality has been the news of the decline of traditional journalism for years, but analogue forms of communication are still doing quite well. So what is the issue of digitizing content and trends in online journalism?

Big Data Polling: Greater scale, better decisions

Political certainties have never been more uncertain. Small sample sizes routinely underrepresented significant segments of the electorate and conventional polls often fail to deliver insights. Certainty requires scale. With a top-level view we forecast shifts early and accurately. Giving you the advantage. The only way of reducing the statistical margin of error on a poll is to increase the sample…