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Case Study

Online dating company in Asia: Data-driven decision making

The Problem Despite having successfully used TV advertising, one of the world’s largest online dating company located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The company needed a trusted partner… 

Defeating Donald Trump

Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content and data-driven communication strategy to… 

Chile: Victory in the constitutional referendum

An activist group entrusted Media Scope Group with the task of supporting the campaign to change the constitution in Chile. Media Scope Group has performed advanced data analyzes based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyzes, personality profiles were created, which served the precise segmentation of target groups, including a group of… 

USA: Research on barriers to workforce re-entry

MSG Social was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this research will be used by the… 

Germany: Increasing the value of prestigious cars sold at auction

Media Scope Group was assigned the challenge of helping specialists in historic automobiles to increase the value of prestigious cars sold at auction. MSG Commercial undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a ‘mere car’ (however rare or beautiful),… 

France: 2020 municipal elections

In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging. Media Scope Group conducted a precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase… 

USA: Preventing a strike in one of the major companies

Media Scope Group was asked to try and avert a strike in one of the major companies in the automotive industry. At the time, the company was in difficult situation the workers of the company were demanding a pay increase, which would have crippled the business. By undertaking a thorough behavioral analysis and creating the psychological profiles of the group,… 

Colombia: Reputation Management and PR campaign

During an election period dominated by allegations of corruption, all candidates sought to portray themselves as honest and trustworthy. That is why Media Scope Group has been contracted to run a reputation and PR management campaign in Colombia. Research conducted by Media Scope Group revealed that such was the extent of mistrust among voters that any efforts by candidates to… 

Behavior change campaign in Poland that persuaded the largest political party

An end-to-end behavior change campaign that broke the deadlock and solved the largest political crisis in Poland Media Scope Group conducted a highly persuasive campaign based on behavioral communication that convinced the largest political party in the Polish parliament to change the date of the presidential election in Poland. By combining available data with behavioral analysis, the use of psychographic…