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Correlation is a vanity metric

Author: Dr. Jack GillettAdapted from a talk given at UCL London Correlation is a vanity metric – here I’m taking the phrase ‘vanity metric’ from Eric Ries’s excellent book ‘The Lean Startup’. In his words, ‘vanity metrics’ are metrics that “sound good, are easily manipulated, and [not without a touch of irony here…] do not necessarily correlate with the numbers… 

What happens when the campaign is for something that really matters?

There are many measures that define the success of a communication campaign: correctly fulfilling the client’s brief is often the first hurdle, thereafter popular feedback from the viewing public is a good marker, and finally some sort of formal recognition from the industry, such as a marketing award, is often regarded best of all. But what happens when the campaign… 

Big Data Polling: Greater scale, better decisions

Political certainties have never been more uncertain. Small sample sizes routinely underrepresented significant segments of the electorate and conventional polls often fail to deliver insights. Certainty requires scale. With a top-level view we forecast shifts early and accurately. Giving you the advantage. The only way of reducing the statistical margin of error on a poll is to increase the sample… 

Cryptocurrency and ICO

The creation of the blockchain, and with it the cryptocurrency, initiated a new technological revolution covering the world of technology and creating a new Internet. Cryptocurrencies have become the drive for the new Internet, a tool for the free transfer of capital and allowing for quick and more secure payments. Their creation led to a breakthrough moment in which every…