Tag: marketing

  • Media Scope Group launches Media Scope Group China

    Media Scope Group launches Media Scope Group China

    Media Scope Group, an Estonian multinational integrated communications agency, is thrilled to announce the official launch of Media Scope Group China with offices located in Shenzhen and Shanghai. Media Scope Group China is continuation of our market expansion in China Media Scope Group is a company that already operates in the Chinese market and has […]

  • Media Scope Group among top advertising agencies in Tallinn according to PR Expert

    Media Scope Group among top advertising agencies in Tallinn according to PR Expert

    We are happy to inform you that Media Scope Group is one of top advertising agencies and startups based in Tallinn according to the newest ranking prepared by PR Expert. The selection was based on exceptional performance in one of these categories: Innovation Innovative ideas Innovative route to market Innovative product Growth Exceptional growth Exceptional […]

  • USA: Biotechnology company – data driven marketing and new revenue streams

    USA: Biotechnology company – data driven marketing and new revenue streams

    The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the […]

  • Media Scope Group launches Athena for cookieless world

    Media Scope Group launches Athena for cookieless world

    Media Scope Group announces Athena, a new global data venture and a powerful, privacy-friendly digital mind that empowers marketers to drive cookieless, data-enabled growth powered by distributed AI. To help clients realize the value of their first-party data and the power of Athena, Media Scope Group will consult on and implement their data and strategies, […]

  • Chile: Victory in the constitutional referendum

    Chile: Victory in the constitutional referendum

    An activist group has entrusted Media Scope Group with the task of supporting Chile’s constitutional reform campaign through a constitutional referendum. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of […]

  • Online dating company in Asia: Data-driven decision making

    Online dating company in Asia: Data-driven decision making

    The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The […]

  • US presidential election: Defeating Donald Trump

    US presidential election: Defeating Donald Trump

    Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content […]

  • Germany: Increasing the value of prestigious cars sold at auction

    Germany: Increasing the value of prestigious cars sold at auction

    Media Scope Group was assigned the challenge of helping specialists in historic automobiles in increasing the value of prestigious cars sold at auction. Media Scope Group undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a […]