Tag: FAQ

  • Media Scope Group Behavioral Methodology – FAQ

    Media Scope Group Behavioral Methodology – FAQ

    The Media Scope Group Behavioral Methodology distinguishes itself from commercial social science research, marketing and polling in four key ways. 1. A behavioral focus Why behavior and not attitudes? The human world is the totality of our behavior. Whilst attitudes are important, most problems – and certainly those that our clients face – are manifested […]