Tag: data-driven decision making

  • Online dating company in Asia: Data-driven decision making

    Online dating company in Asia: Data-driven decision making

    The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The […]