Tag: biotechnology

  • USA: Biotechnology company – data driven marketing and new revenue streams

    USA: Biotechnology company – data driven marketing and new revenue streams

    The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the…