MSG Social

Media Scope Group is a behavioral research and data-driven communications company with services that help you to find, understand and engage with audiences effectively to make a positive impact.

What We Do


All of MSG Social’s work is data-driven and research-led, and typically falls in two stages – the first concentrating on quantitative data and the second on deeper, more qualitative investigation.

MSG Social will normally seek to work with local researchers – either professionals from a local research agency, or psychology students recruited from universities – all of whom are first trained in our methodologies. Whilst each researcher will be tasked to gather valuable information, no individual, other than the MSG Managers will have access to the purpose and objectives of the work being commissioned. This not only ensures confidentiality, but also makes it easier for MSG Social to cross-tabulate research findings to ensure efficiency.

Once the preliminary data (normally quantitative biased) has been gathered it is sent to MSG Social, where an initial diagnosis is undertaken – Strategic Campaign Planning. Preliminary findings are then used to inform the next phase of the research – Target Audience Analysis, which requires a far more exhaustive qualitative investigation into the audience.

Once this secondary phase is completed the data is again analysed in London and Campaign Intervention Strategies are formulated. These are then reapplied to the target audience as interventions for resonance testing – adapted where necessary – and finally delivered to the client.

At the beginning and throughout the process, baseline measurements of existing behaviors are always conducted to use as benchmarks later in the program to establish an audience-based measure of effectiveness, to verifiably demonstrate the success of the campaign throughout and after its implementation.

Strategy & Communications

We work across multiple platforms and on every level of a community or country, from direct local interactions to large-scale event management and campaigns. Our communication services and solutions cover effective analysis, planning and implementation.

Strategic Campaign Planning

By combining contextual and historical information with our research techniques and advanced data analysis we can identify audiences and key community influencers, and then begin to create the engagement strategy.

Engagement Strategy

Once the target audience is identified an engagement strategy can be designed and implemented to create an effective communication campaign across all relevant channels and face to face conversations.

Press & Public Relations

The online presence of organization can be enhanced through dedicated websites and social pages, advertising campaigns and profile building via search engine optimization and targeted outreach.

Media Training

Modern information and social campaigns take place across multiple platforms and attract diverse audiences. We can train your team to always present its best side to the media and the public.

Effectiveness Measuring

We monitor effectiveness of all our communication campaigns in real time, recommend changes and propose recommendations for future communication projects.

Budgeting & Fundraising

Media Scope Group can help you raise vital funds and significantly enhance the strategic allocation of funding, maximizing the effectiveness of an organization and its campaigns while reducing unnecessary expenditure.

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