Media Scope Group is a behavioral research and science-driven communications company with services that help you to find, understand and engage with audiences effectively to make an positive impact.
Our work is based on quantitative and qualitative research. We train and collaborate with researchers on information gathering and building relationships with people who might otherwise be unwilling or unable to share their views.
All the information gathered is used to inform the next phase of research, including target audience analysis. By combining research and applying our behavioral methodologies and science, we can deliver insight into the motivations, actions and behavior of target groups. We can also predict their responses to particular subjects and techniques of communication.
Strategy & Communications
We work across multiple platforms and on every level of a community or country, from direct local interactions to large-scale event management and campaigns. Our communication services and solutions covers effective analysis, planning and implementation.
By combining contextual and historical information with our research techniques and advanced data analysis we can identify audiences and key community influencers, and then begin to create the engagement strategy.
Once the target audience is identified an engagement strategy can be designed and implemented to create an effective communication campaign across all relevant channels and face to face conversations.
We monitor effectiveness of all our communication campaigns in real time, recommend changes and propose recommendations for future communication projects.