Analysis

We combine technology with cutting edge scientific research to produce insight by analyzing data from a range of sources so we can discover and understand crucial information flows and connections.

Great campaigns must always be built on a solid knowledge of the conditions in a candidate’s nation or district. Attempting to marshal a complex campaign without a deep understanding of the prevailing social, economic and political dynamics of a region is for many candidates a recipe for failure. Media Scope Group not only takes its analytics capacity far beyond that of most firms, our deep theoretical base allows us to form the most accurate constructs for measurement. We use specialist laboratories, advanced super-computing, and artificial intelligence to extract the maximum insights from our data.

Media Scope Group believes that the predictive power of data is best uncovered in an organic, holistic person-rooted procedure, to this end we also incorporate physio-lingual analysis tools to uncover subconscious participant reasoning. Because of our deep wealth of experience built up on active political campaigning in all parts of the world Media Scope Group are world leaders at analyzing party structures. We can leverage this understanding to streamline your organization and create a fighting fit party structure.

Key Services

Behavioral Microtargeting

We use advanced data analytics to identify groups of voters who share demographics, political beliefs and lifestyle, and use this insight to create unique messages designed to resonate with them.

Target Audience Analysis

As the world leader in Target Audience Analysis (TAA), we offer our clients unparalleled insight into public political opinions and unique recommendations for targeted voter engagement.

Media Monitoring

Media monitoring allows campaign teams to harness real-time streams of information across print, digital and broadcast media platforms both in-country and on an international scale.

Communication Management

By gathering detailed information about the hierarchies within voter groups and political parties we can create efficient top-down and bottom-up message distribution systems.

Tracking Polls

Ongoing real-time analysis of voter opinion and engagement with campaign candidates and issues in order to provide structured recommendations for refining communication strategies.

Party Audit

Party audits are useful for assessing campaign readiness and resource allocation in order to accurately measure capacity building needs and identify potential strengths and weaknesses.


We support you from start by research, analysis, strategy, capabilities building, advisory, communications and management to campaign finish.
Get in touch with us: office@mediascope.group