MarTech Today: How to choose the right agile marketing framework

News Jun 05, 2020

Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.

A lot of marketers have started agile marketing with no framework at all. While that may work in a really small, lean organization that is  well-aligned to the agile marketing principles and values already, most marketers are transitioning from a traditional culture, and therefore benefit from a proven way of implementing agile marketing.

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